Date-wise News

Vikram Channa

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Vikram Channa, Vice President, Content, has now got on a new role as Vice President, programming, India, and head of production, Asia-Pacific, Discovery. Channa will be based out of DNAP’s New Delhi office, and will assume his new role from July 1. He will report directly to DNAP’s Executive Vice President and Managing Director Tom Keaveny on all Asia-Pacific production matters, and to Senior Vice President and General Manager, India, Rahul Johri, on all issues related to programming for India. Channa first joined Discovery in 1995. During his years with Discovery, Channa has taken on various roles within the company from on-air promotions to programming and production. Together with his team, he executive produced over 500 documentaries, several of which garnered accolades at events such as the Asia Television Awards, New York Festival, Omni Intermedia, and the Academy Awards. Channa began his working career in India as an independent producer of short films.

e4m Desk Jun 13, 2009 8:27 AM

Devraj Sanyal

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Desi Hits has roped in Devraj Sanyal as its CEO. Sanyal’s mandate in his new role will be to help Desi Hits in exploring new avenues for growth and create long term growth partnerships. Prior to joining Desi Hits, he was the CEO of Percept D’Mark (PDM). He had been with PDM for close to five years, and in 2007 he was promoted to CEO. Since then he was handling all PDM India businesses with a special focus on integrating the various group businesses such as mainstream advertising, content, talent, PR and OOH. Before PDM, Sanyal has worked at The Times of India, Baccarose and Elle magazine.

e4m Desk Jun 13, 2009 8:26 AM

Christopher Graves to succeed Marcia Silverman as CEO of Ogilvy Public Relations Worldwide

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Christopher Graves, President and Regional CEO of Ogilvy Public Relations Asia Pacific, has been appointed global CEO of Ogilvy Public Relations Worldwide, a global, multi-disciplinary communications leader, succeeding Marcia Silverman who has led the company for seven years. Marcia will become Chair of Ogilvy PR. Both appointments become effective January 1, 2010.

exchange4media Mumbai Bureau Jun 13, 2009 7:49 AM

Coca-Cola rolls out first international film ‘Library’ from its global campaign in India

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Coca-Cola in India has unveiled a new campaign from the series of global campaign ‘Open Happiness’ for brand Coca-Cola. The new communication campaign ‘Library’ is the first international film of the global campaign to be aired in India. The latest communication for ‘Coca-Cola Open Happiness’ has been conceptualised by Wieden + Kennedy, global agency for brand Coca-Cola, and is all set to be rolled out on June 13, 2009.

Pallavi Goorha Kashyup Jun 13, 2009 7:47 AM

We have cut down our ad budget from Rs 100 cr to Rs 50 cr: Alok Bharadwaj, Canon India

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Advertising was hit by recession badly. We have cut down our advertising budget from Rs 100 crore last year to Rs 50 crore. We are not compromising on our below-the-line (BTL) activities, it remains the same as last year but our above-the-line (ATL) activities have been impacted. We have spent almost Rs 1 crore in the online medium; print and outdoor there is some activity but we have completely cut down television.

e4m Desk Jun 13, 2009 7:46 AM