Date-wise News

Print ad volumes dip 2 pc during Jan-Jun ’09: AdEx Analysis

Print ad volumes dip 2 pc during Jan-Jun ’09: AdEx Analysis?blur=25

Print ad volumes have seen a decline of 2 per cent during January-June ’09, as compared to January-Jun’08. Education was the top sector in print advertising, with the educational institutions category having the maximum print ad volumes during January-Jun ’09. Tata Motors Ltd maintained its top rank during the first half of 2009.

exchange4media Staff Jul 27, 2009 7:49 AM

9.9 Media giving wings to journalistic aspirations

9.9 Media giving wings to journalistic aspirations?blur=25

The 9.9 Media Group is reviving the School of Convergence under a new name – 9.9 School of Convergence. Pramath Raj Sinha, Founder and Managing Director of 9.9 Mediaworx Pvt Ltd and Founding Dean of the Indian School of Business (ISB), will be Dean of this institution.

exchange4media Staff Jul 27, 2009 7:49 AM

UTV Bindass’ plans go mobile

UTV Bindass’ plans go mobile?blur=25

UTV Bindass has launched Bindass Buddies on its community platform Bindass.com in association with Virgin Mobile. The aim is to create a college community that is wider than any individual’s friend list and, therefore, more powerful. Mobile is a big part of this offering, with mobile applications slated to be launched to increase engagement and interactivity.

exchange4media Mumbai Bureau Jul 27, 2009 7:48 AM

Rubecon: Fifteen years and going strong

Rubecon: Fifteen years and going strong?blur=25

Chennai-based creative shop Rubecon Communications has recently completed 15 years. The agency has come a long way since the time it had started off with one client (Taj Group) 15 years ago, with 15-plus large and small clients in its kitty today. Alexander Zachariah, Director, Rubecon, tracks the creative shop’s growth path.

Judy Franko Jul 27, 2009 7:47 AM

Mixed Media: What ails journalism education in India

Mixed Media: What ails journalism education in India?blur=25

Media education in India needs some fresh thinking if it has to produce highly skilled, job-ready journalists, who can move across media, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jul 27, 2009 7:46 AM

TI Cycles creative and media duties up for review

TI Cycles creative and media duties up for review?blur=25

TI Cycles, part of the Rs 15,646-crore Murugappa Group, has called for creative and media pitch. JWT Chennai is the incumbent creative agency for TI Cycles, while Mindshare handles media buying and planning.

Judy Franko Jul 27, 2009 7:46 AM

MPG assigned media duties for Nirlep

MPG assigned media duties for Nirlep?blur=25

MPG, part of Havas Media, has been assigned the media duties for Nirlep, pioneer of non-stick cookware in India. Sources close to the development have pegged the account size at Rs 4 crore.

Pallavi Goorha Kashyup Jul 27, 2009 7:45 AM

25 years of The Times of India in Bangalore

25 years of The Times of India in Bangalore?blur=25

The Times of India has completed 25 years in the Bangalore market, a journey that has been nothing less than remarkable. Terming Bangalore as “one of our most dramatic success stories”, Rahul Kansal, Chief Marketing Officer, The Times of India, speaks about the daily’s 25-year journey in the Southern metro.

Tuhina Anand Jul 27, 2009 7:44 AM

iContract bags Big Cinemas’ direct and digital marketing business

iContract bags Big Cinemas’ direct and digital marketing business?blur=25

Following a multi-agency pitch, Big Cinemas has appointed iContract to handle its direct and digital marketing business. Ten agencies had reportedly taken part in the pitch. The account size is estimated in the region of Rs 15-20 crore. Meanwhile, Alok Nanda Company (ANC) will continue to work on specific branding initiatives for Big Cinemas.

Tasneem Limbdiwala Jul 27, 2009 7:42 AM