Date-wise News
“This year has been challenging. However, we see that travel is becoming more and more a perennial product when you look at corporate and leisure travel put together. The sharp increases and dips in business due to season that existed two years, are now more rationalised. While leisure travel has been impacted by 10-15 per cent as compared to last year, corporate travel has been steady,” says Noel Swain, VP – Marketing, Cleartrip.
exchange4media Staff Sep 30, 2009 7:00 AM
Close on the heels of winning the Femina account, Mudra Mumbai has won the creative and media duties of Inorbit Malls. The win comes in the wake of a multi-agency pitch. However, neither the other agencies in fray for the business nor the account size could be ascertained.
Tasneem Limbdiwala Sep 30, 2009 7:00 AM
Bank of Maharashtra is in the process of finalising its advertising partners that would look after its creative, media, events and PR duties. Even though the client is still tight-lipped about the development, it is learnt that amongst the empanelled agencies are Lintas India that includes Lowe Lintas and Lintas Media Group, Rediffusion that includes Rediffusion Y&R and TME, Crayons and Goldmine. It is also understood that there are other agencies empanelled for the business too. The account size is pegged at Rs 60 crore.
Noor Fathima Warsia Sep 30, 2009 6:59 AM
Continuing its long-standing relationship with MRUC (Media Research Users Council), Hansa Research won the Indian Readership Survey (IRS) contract for the third time in a row for the period 2010-12. Hansa Research has been conducting the IRS on behalf of MRUC since 2003, thus becoming the longest serving agency on IRS.
exchange4media Bangalore Bureau Sep 30, 2009 6:58 AM
This week, veteran journalist Sandeep Bamzai takes a look at the scourge of piracy and how the industry and lawmakers are taking affirmative action to curb it. However, piracy is not just simply selling illegal audio and video products, but a more deep-rooted conspiracy, and the involvement of officials from big companies further complicates things.
Sandeep Bamzai Sep 30, 2009 6:57 AM
Sonal Dabral, Regional Executive Creative Director, Bates 141, has been appointed to the Integrated (TV/ Cinema/ Digital/ Web/ Mobile) jury for the London International Awards.
Pallavi Goorha Kashyup Sep 30, 2009 6:56 AM
It is learnt from industry sources that Suranjan Das, Senior VP & Managing Partner at JWT’s Fortune India, has put in his papers. Though both Das and Colvyn Harris, CEO, JWT India, have denied the development, industry sources have confirmed the movement.
Tasneem Limbdiwala Sep 30, 2009 6:55 AM
India’s PR industry is still fairly nascent in terms of size and years of experience. We still have a vast majority of people who view the industry from the lens of the old model of public relations officers. Secondly, most agencies don’t typically invest the time and resources in understanding the business of their clients to be able to counsel and advise on strategic communications and how it can be leveraged to meet strategic goals. But we have seen a slow positive change of this perception.
exchange4media Staff Sep 30, 2009 12:00 AM
