Date-wise News

Guest Column Retrofit: Crest is welcome, but the question is of commitment

Guest Column <br>Retrofit: Crest is welcome, but the question is of commitment?blur=25

The Crest Edition from the Times of India Group seems like a good idea. The question is whether it is sustainable or merely a passing fad and fancy? I am saying this because Bennett, always known for innovation, has attempted such things in the past as well, writes veteran journalist Sandeep Bamzai.

Sandeep Bamzai Nov 18, 2009 7:57 AM

Raymond & R K Swamy BBDO – Saying it with ‘Sangeet’

Raymond & R K Swamy BBDO – Saying it with ‘Sangeet’?blur=25

Focussing on the wedding trousseau market, Raymond India and agency partner R K Swamy BBDO have conceptualised a TVC that was released earlier this month.

exchange4media Mumbai Bureau Nov 18, 2009 7:42 AM

RAM Rambling: FM afternoons in Mumbai - Mirchi leads, battle for number 2

RAM Rambling: FM afternoons in Mumbai - Mirchi leads, battle for number 2?blur=25

The 15 weeks RAM data -- week 30 to week 43 (12 noon to 4 pm) – shows Radio Mirchi surging ahead during the afternoon slots in the Mumbai market. Red FM, Big FM, Fever FM, Radio City and AIR FM2 Gold are closely competing for the second slot in this daypart. exchange4media spoke to experts on their views on afternoon listenership in FM radio

Robin Thomas Nov 18, 2009 7:41 AM

Electronic Youth Media Group to launch online youth marketing platform Youth Scene

Electronic Youth Media Group to launch online youth marketing platform Youth Scene?blur=25

After the launch of Concrea Communications, a youth marketing and communications agency in August 2009, the Electronic Youth Media Group has announced the launch of online youth marketing platform - Youthscene.in, which is scheduled to go live on World Youth Day, which is on January 12, 2010.

exchange4media Mumbai Bureau Nov 18, 2009 7:38 AM

Dentsu Communications to handle ad duties of Toyota’s small car; biz pegged at Rs 100 cr

Dentsu Communications to handle ad duties of Toyota’s small car; biz pegged at Rs 100 cr?blur=25

It is known that Toyota is planning to enter the small car segment in India and it is now confirmed that Dentsu Communications would be handling the advertising duties of the new launch. The size of the business is in the vicinity of Rs 100 crore. In addition, Dentsu is also looking at the advertising duties of Toyota Prius, which is pitched as a green car and is launching next month.

Tuhina Anand Nov 18, 2009 7:38 AM

Sanjay Bhutiani bids adieu to BR Films

Sanjay Bhutiani bids adieu to BR Films?blur=25

After a four-year stint, Sanjay Bhutiani, CEO, BR films has put in his papers at the company. His replacement plans were not known at the time of filing the story. As for Bhutiani’s destination next, he is currently weighing various options in the films and media entertainment space.

exchange4media Mumbai Bureau Nov 18, 2009 7:37 AM

Mouthshut.com modifies mobile reviews, to launch SMS based social network

Mouthshut.com modifies mobile reviews, to launch SMS based social network?blur=25

Mouthshut.com recently modified its mobile reviews and has now enabled a user, from any part of the world, to submit reviews through a unique number. In a conversation with exchange4media, the company’s CEO Faisal Farooqui also said that Mouthshut.com is working on introducing SMS based ‘Real Time Social Network’.

Robin Thomas Nov 18, 2009 7:36 AM

Zee School & Kidzee assign creative mandate to Palasa Creative House

Zee School & Kidzee assign creative mandate to Palasa Creative House?blur=25

Zee School and Kidzee, the education-based subsidiary from the education arm of Zee Network, Zee Interactive Learning Systems (ZILS), has appointed Palasa Creative House as its creative partner. The account size is pegged in the region of Rs 10-12 crore.

Tasneem Limbdiwala Nov 18, 2009 7:35 AM