Whereas the dailies saw some growth in Round 2 of IRS 2009, the magazines continued to register decline in this round as well, with the exception of Vanitha, which has a total readership of 59.7 lakh as against 57.4 lakh in 2008 R2. Saras Salil maintains its lead among the magazines, with India Today being the only English magazine in the Top 10 list.
The IRS 2009 Round 2 figures are out and there is finally some good news for publications as total readership is finally picking up. The Times of India maintains its lead among English dailies, while Dainik Jagran reigns among Hindi dailies.
India TV has restructured its top management in line with its expansion plans. Managing Director Ritu Dhawan has been given the additional responsibility of CEO, while Executive Director RK Arora as been given the additional charge of Chief Financial Officer. The first among the new appointments at the company is that of Manoj Sharma, who is joining as Group Business Head.
The ‘loans’ category contributed 21 per cent to the overall advertising of ‘Banking & Finance Services’ in print during January-September ’09. Print ad volumes of ‘loans’ category increased by 52 per cent during this period as compared to January-September ’08. ‘SBI’ was the number one advertiser of loan schemes in print during this period.
Archana Patel, Investment Director, CTG, Maxus, has had varied experience in mediums spanning print, digital and television. She considers heading buying on Vodafone at Maxus to be one of her most interesting and challenging assignments. Patel also considers success as a journey and not a destination and is waiting for her ‘breakthrough moment’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
K&V Media, an IMC agency started four months back by Priyank Vashisht along with Abdullah Khan, has bagged the media mandate for Networth Direct. The media spends are pegged at Rs 4 crore for a period of six months.
India’s Internet users stood at 35.8 million as of September 2009, as per the latest comScore report on the growth of Internet audiences in the Asia-Pacific region. With Internet completing a decade in the country, exchange4media takes an indepth look at the growth of this medium in India and speaks to some industry experts on the road ahead.
As the Indian National Congress party completes 125th year of its existence in 2010, it has grand plans to mark the occasion by organising programmes at various levels. The party has called a creative and media pitch for this and the account size is pegged at Rs 50 crore.