Date-wise News
Dinesh Vyas, Head of TME’s Mumbai office, believes in not getting restricted by the media available, but creating a media vehicle apt for the consumer. He considers himself ‘ambition realised’ and aims to head a media agency one day. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
exchange4media Staff Dec 14, 2009 8:40 AM
Instant foods/ meals advertising in print increased by two times during January-October ’09, as compared to the same period in 2008. High advertising share of ‘noodles/ pasta’ was seen under instant foods/ meals category in print during this period. Nestle India Ltd was the No. 1 advertiser in this category.
exchange4media Staff Dec 14, 2009 8:38 AM
iris Nation has been adjudged Mid-sized Network of the Year at the Media Agency of the Year Awards 2009. The Awards ceremony was held at The Regis, Singapore, on December 9, 2009. The Independent Agency of the Year category has been relaunched as Mid-Sized Agency of the Year at this year’s Media Agency of the Year Awards.
exchange4media Staff Dec 14, 2009 8:35 AM
The Board of Directors of the Company of Sri Adhikari Brothers Television Network Ltd, which met on December 11, 2009, has approved the company’s expansion plans that include the launch of regional entertainment television channels. The company is planning to raise up to Rs 100 crore for its expansion plans.
exchange4media Staff Dec 14, 2009 8:33 AM
Suresh Iyer, who had stepped down as CEO of Raj Television Network in July 2009, has joined Tamil news and general entertainment channel Polimer TV as a consultant. In a related development, V Murali Raaman, CEO of Polimer TV has quit the organisation. Sources from Polimer Media have confirmed the development.
Judy Franko Dec 14, 2009 8:31 AM
For long, print publications have been trying to monetise their content online, with varying degrees of success and some not so successful ventures. While in Part 1, exchange4media got the publishers’ views, in Part 2, we look at what digital agencies have to say and the future of such initiatives.
Nitin Pandey Dec 14, 2009 8:29 AM
Dentsu Marcom has been assigned the creative duties of newly-launched entry level bike, the 110 cc CB Twister, from Honda Motorcycle & Scooter India (HMSI). Dentsu Marcom has been handling Honda motorcycles since 2004. It is learnt that no pitch process preceded this win.
exchange4media Mumbai Bureau Dec 14, 2009 8:23 AM
In the last five weeks, Radio Mirchi has broken away from the clutter in the top slot in the afternoon time band (12 noon to 4 pm) from week 26 to week 47 to emerge as the most popular FM station in Bangalore. Mirchi is followed by Big FM, Fever FM and AIR FM1 Rainbow.
exchange4media Mumbai Bureau Dec 14, 2009 8:21 AM
For One Club, 2009 has been a big year for branded entertainment, and One Show Entertainment continues to award the best in branded content from around the world. The deadline for receiving entries for One Show Entertainment has been extended to January 8, 2010. The second annual One Show Entertainment ceremony will be held on February 17, 2010.
Tasneem Limbdiwala Dec 14, 2009 8:10 AM
Birla Sun life has appointed TBWA\India to work on a developmental project for its mutual funds business. It may be noted here that JWT India continues to be the agency on record. There was no pitch involved as it was based on a proactive presentation. Ajay Kakar, CMO - Financial Services, Aditya Birla Group, has confirmed the development.
Tasneem Limbdiwala Dec 14, 2009 8:08 AM
