Date-wise News

Percept Out-of-Home’s innovation makes Horlicks ProHeight stand tall

Percept Out-of-Home’s innovation makes Horlicks ProHeight stand tall?blur=25

Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor innovation as part of a month-long campaign for ‘Horlicks ProHeight’ in Kolkata.

exchange4media Mumbai Bureau Feb 6, 2010 6:32 AM

Ogilvy Landscapes re-appointed OOH AoR for Canara HSBC OBC Life Insurance biz

Ogilvy Landscapes re-appointed OOH AoR for Canara HSBC OBC Life Insurance biz?blur=25

Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd second time in a row. Ogilvy Landscapes had won this business in a multi-agency pitch for the first time in 2008, when the company was planning to launch its insurance products.

exchange4media Mumbai Bureau Feb 6, 2010 6:32 AM

Bindass launching first brand campaign in Feb

Bindass launching first brand campaign in Feb?blur=25

UTV Bindass is launching its first brand campaign in February 2010 to connect with its core target group of youngsters. The campaign, called ‘What I Am’, attempts to bust some of the myths associated with youths.

Khushboo Tanna Feb 6, 2010 6:31 AM

Sahara City Homes, toiling to make dream homes a reality

Sahara City Homes, toiling to make dream homes a reality?blur=25

It takes a lot of toil, sweat and tears to make a house a home. This concept has been brought to life in the campaign for Sahara City Homes. Conceptualised by Percept Picture Company Ltd, the campaign sees some of India’s leading cricketers toiling away to build Sahara’s dream homes.

exchange4media Mumbai Bureau Feb 6, 2010 6:30 AM

Dailymotion claims over 150 pc growth; partners Yahoo! for wider audience

Dailymotion claims over 150 pc growth; partners Yahoo! for wider audience?blur=25

Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.

Robin Thomas Feb 6, 2010 6:29 AM

‘The paradigms have changed, more is no longer merrier’

‘The paradigms have changed, more is no longer merrier’?blur=25

“The paradigms have changed, more is no longer merrier. There’s a new set of rules… Progressive organisations have been quick to decipher the signals and have proactively started reporting their environmental and social performance along with their economic performance. This triple bottom-line reporting is termed as sustainability reporting and this new emerging communication is called sustainability communication,” says Harsh Purohit, Executive Director, Cognito Advertising.

exchange4media Staff Feb 6, 2010 6:28 AM