Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor innovation as part of a month-long campaign for ‘Horlicks ProHeight’ in Kolkata.
Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd second time in a row. Ogilvy Landscapes had won this business in a multi-agency pitch for the first time in 2008, when the company was planning to launch its insurance products.
UTV Bindass is launching its first brand campaign in February 2010 to connect with its core target group of youngsters. The campaign, called ‘What I Am’, attempts to bust some of the myths associated with youths.
It takes a lot of toil, sweat and tears to make a house a home. This concept has been brought to life in the campaign for Sahara City Homes. Conceptualised by Percept Picture Company Ltd, the campaign sees some of India’s leading cricketers toiling away to build Sahara’s dream homes.
Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.
“The paradigms have changed, more is no longer merrier. There’s a new set of rules… Progressive organisations have been quick to decipher the signals and have proactively started reporting their environmental and social performance along with their economic performance. This triple bottom-line reporting is termed as sustainability reporting and this new emerging communication is called sustainability communication,” says Harsh Purohit, Executive Director, Cognito Advertising.