Date-wise News

Fleishman-Hillard International Communications, one of the world’s leading communications consultancies, has expanded its India footprint, opening a wholly-owned office in New Delhi that complements the firm’s presence in Mumbai. Megha Sharma has been appointed as Vice-President with responsibility for leading the new office, which will provide strategic communications counsel to corporations and organisations based in India or doing business in the country. A specialist in corporate reputation management and crisis communications, Sharma joins Fleishman-Hillard from Euro RSCG PR & Events, where she was heading their New Delhi branch – a role that encompassed client service, strategic consulting and new business development.

e4m Desk Feb 12, 2010 8:11 AM

Sagar Kambli, Art Director, and copy writer Kuber Sharma have called it a day at Lowe Lintas. They are now headed to Ogilvy India. Kambli and Sharma were with Lowe Mumbai for four years and had worked on brands such as Ginger Hotels, ICICI Prudentials, Chroma and Tata Medical Centre, to name a few. Prior to Lowe, Kambli was with Triton Advertising, Mumbai, while Sharma had worked for a research company by the name of AON Research.

e4m Desk Feb 12, 2010 8:09 AM

Priya Krishna has joined Big FM Chennai as Station Head. She will report to Suresh Iyer, Regional Head, Big FM, South. This is Krishna's second stint with the radio station. She has 13 years of professional experience, with expertise in areas such as business development, marketing, relationship management, people management and client servicing in the media industry. Krishna commenced her career with the MAC Group of Companies as an officer in the portfolio management division. In 1997, she joined The Times of India, Chennai as an executive, looking after Madras Plus and the financial category clients. Subsequently, she shifted to handling magazines such as Femina and Filmfare. Her stint with The Times of India lasted for eight years. In 2005, Krishna joined DNA and played an instrumental role in establishing the DNA brand in Chennai, while getting all the bigwigs of the industry to participate through advertising. Krishna joined Big FM in 2007 as City Sales Head, Chennai region. In A

e4m Desk Feb 12, 2010 8:08 AM

e4m Desk Feb 12, 2010 8:06 AM

Coca-Cola is all set to roll out its ‘Open Happiness’ summer campaign in the last week of February 2010. Targeted at the youth, the latest communication aims to build an emotional connect with the youth, best explained by the tagline - ‘Coke Khule To Baat Chale’.

e4m Desk Feb 12, 2010 7:05 AM

Continuing with our Budget coverage series, this time we take a look at Business Standard’s plans. The business paper has divided its Budget coverage into four parts, spread over four days. Business Standard has also created a Budget-related microsite for the online space, and will be releasing a pre-Budget Economic Survey soon.

Nitin Pandey Feb 12, 2010 7:04 AM

After a stint of nearly five years Rana Barua has put in his papers at Radio City as EVP and National Head - Programming and Marketing. He is currently serving his notice period.

exchange4media Mumbai Bureau Feb 12, 2010 7:03 AM

McCann Erickson India has elevated Namrata Nandan as General Manager to head its Bangalore office. The elevation was announced at the time of appointing Loveleen Raina and Rahul Matthew to the agency. Prior to this role, Nandan was Group Business Director at McCann Mumbai.

exchange4media Mumbai Bureau Feb 12, 2010 7:01 AM

NAC Advertising, a full-service advertising agency, has appointed Rajesh Mehta as its CEO. Mehta comes in from Rohit Roy Productions and possesses 22 years of experience in media, advertising, marketing television airtime and space selling, and relationship management.

Tasneem Limbdiwala Feb 12, 2010 7:00 AM

After a stint of three years, R Chandrasekar (aka Chandru) has decided to move on from Bharti Airtel as Senior Vice President and Head of Brand and Media. It is understood that Chandrasekar is moving to a banking and financial services institution to head its marketing.

e4m Desk Feb 12, 2010 6:59 AM

Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The digital marketing company also claims to have seen an increase of 120 per cent in recruitment, as compared to the single digit exits over a year.

Robin Thomas Feb 12, 2010 6:58 AM

Given the craze for the glitter and glamour of Bollywood, the myriad movie awards shows are aired by different GECs and manage to garner eyeballs every time. However, media analysts caution that while these awards shows pay rich dividends, an overkill of such ‘shows’ would dilute effectiveness from a longevity point of view.

Khushboo Tanna Feb 12, 2010 6:57 AM

The paradigms have changed, more is no longer merrier. Less has become more. There’s a new set of rules; earlier, it was ‘leave your mark on it’, now the winner is ‘the one that leaves no mark’. It’s the death of the metrosexual and the birth of the ecosexual. Progressive organisations have been quick to decipher the signals and have proactively started reporting their environmental and social performance along with their economic performance. This triple bottom-line reporting is termed as sustainability reporting and this new emerging communication is called sustainability communication.

e4m Desk Feb 12, 2010 12:00 AM