Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.
The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. Madison PR will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, and the newly launched Hippo.
Following the partnership between TBWA\India and Ignitee Digital Solutions, TBWA\India has appointed Anand Narayan as Vice President, Account Management, for its Mumbai operations. At TBWA\Mumbai, Narayan will head a unit that handles brands such as Nissan, IDFC Mutual Funds, Angel Broking, Singapore Airlines, etc.
The concluding day of the three day Radio Asia 2010 conference saw an interesting discussion on ‘Change management in the radio industry’ that dwelt on what worked what didn’t work for the radio industry,as well as the pitfalls and the rewards.
With just a day to go for the Union Budget 2010, the advertising fraternity does not seem to be too excited about it. Two wishes that top the list of most advertising professionals are revoking the service tax and boosting GDP growth as the ad industry is more dependent on the GDP factor. exchange4media finds out more from the Indian ad honchos.
Close on the heels of bagging the Religare Enterprises media business, Lintas Media Group (LMG) has won the media mandate for Voltas ACs. The account size has been pegged at Rs 35-40 crore.
We don’t want to be a magazine of record, we don’t want to give the re-run of stuff that the reader already knows. That is the way all good weekly magazines in the world are headed… Days of the traditional weekly newsmagazine are over. For that, there’s Google News. We will not put the week’s news on the cover unless it is a very significant event. Then also, as far as possible, we will try to look at it from a fresh and interesting perspective so that it stimulates the reader’s mind.