Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.
According to the latest RAM data, Big FM continues its massive lead in Bangalore during week 45 to week 9 in the SEC ABC category. Its nearest rival, Radio Mirchi, is a distant second, though the FM station has managed to make slight gains in its ratings in the last two weeks. The top two are followed by Fever FM, Radio City, Red FM and Radio One.
Tamil daily Dinakaran has regained its No. 1 position. According to the latest ABC results released on March 10, 2010, Dinakaran has widened the gap with its nearest rival, Daily Thanthi, by 43,346 net paid copies. While Dinakaran has a net paid circulation of 1,235,220 copies, Daily Thanthi has a circulation of 1,191,874 copies (Source ABC, July-Dec, 2009). As per the report, Dinakaran has registered a growth of 9 per cent, while Daily Thanthi has a 5 per cent growth.
“I don’t know any holding company that honours India like Omnicom does. They call APAC, Asia, SE Asia, we call it India. Even my card mentions APIMA, which basically means Asia Pacific India Middle East Africa. Our vision is not of the vision of the present, but of where we see things going in the future. It is estimated that by 2025, India will be the second largest economy and that to my understanding merits being paid attention to,” says Tim Love, Vice Chairman, Omnicom Group and CEO, Omnicom APIMA.
After conducting the first ever ‘DQ, Will you Click’ quiz in Mumbai on March 11, the exchange4media Group conducted the second round in Bangalore on March 12. The Bangalore round was won by the Sun & TCS team. Winners of the Mumbai and Bangalore rounds will now compete against each other in the finals, which will be held in Delhi on March 19, 2010.