According to the latest numbers from TAM for CS 4+ all India market during IPL3, the average TVR of the 14 matches played between March 12 and March 20, is 4.69 per cent, with a cumulative reach of 108 million.
Big FM, the radio arm of Reliance Media World Ltd, has announced the elevation of Viplove Gupte to National Programming Head. Prior to this Gupte, has been part of the programming team at Big FM as Associate Vice President – Programming, since May 2008, and has been instrumental in shaping the on-air offerings from the radio station. He will report to Big FM CEO Tarun Katial.
Consolidating its focus on strategic thinking, Lintas Media Group (LMG) has unveiled ‘The Collaborative’. This is LMG’s central team that focuses on development and application of knowledge and systems for next generation media planning. This arm will be headed by Premjeet Sodhi, President, and shall continue to drive competitive advantage by application of media sciences in all aspects of the business.
Asianet Communications, part of Star India Network, is launching a dedicated television channel for the Middle-East audience christened Asianet Middle East. The channel is going on air with a soft launch on March 25. Currently, viewers of Asianet in the Middle-East will be offered the same programming schedules as that of the flagship channel in Kerala, Asianet TV.
Niranjan Tadanki has joined Mantri Developers as Head of Marketing. Mantri Developers is a leading name in the real estate industry in South India with several landmark properties. Prior to joining Mantri, Tadanki was with Madison Media as CEO of Madison Outsel Promotions and had been with the agency for the last three years.
Following its decision to appoint Ogilvy India for a pilot project, adidas India has launched its new campaign for the India market. Taking forward its ‘Impossible is nothing’ philosophy, the sports brand targets cricket in its latest campaign with a new dimension.
Kelly Clark, Worldwide CEO, Maxus, turned Guest Editor of exchange4media.com on March 24. Here, Clark pens down an exclusive article for exchange4media, wherein he gives an insightful comment on advertising in India post the slowdown. Clark also speaks about Maxus’ India plans and introduces the new proposition of ‘Relationship Media’, which is being rolled out this week.
R (Chandru) Chandrasekar, who had moved on from Bharti Airtel as Senior Vice President and Head of Brand and Media after a three-year stint, is on his way to Nestle. At Nestle, he takes on the role of Marketing Manager – Beverages. Chandrasekar brings in 13 years of experience, of which he spent seven years with Britannia and three with Marico, besides his stint with Airtel.
Daily News and Analysis (DNA) is believed to be reviewing its creative business. Industry sources have pegged the account size at around Rs 10-12 crore. Contract Advertising is the incumbent agency.
The last couple of weeks have seen Star Plus and Colors involved in a tough battle for the numero uno spot. While both these channels are very bullish on their programming line-up, one has to take into account the loss of viewership due to IPL3. Colors, however, has tied up with IPL to create shows around the event in a bid to retain viewers who watch IPL.