Date-wise News
Aidem Ventures Pvt Ltd, the newly launched independent media marketing and consulting company, has announced the appointment of Kaushal Dalal as Executive Vice President to head the company’s business development and strategy. As part of Aidem Ventures’ senior management team, Dalal will also hold additional responsibility to oversee the company’s finance, legal and investments.
exchange4media Staff Apr 5, 2010 10:35 AM
Besides the dynamic and ever changing environment of the industry, the new opportunities that come his way everyday are what has kept Rajneesh Chaturvedi, National Director, MEC Access, going. And he preaches the same to his team-mates. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
exchange4media Staff Apr 5, 2010 9:05 AM
Issue of content regulation for news channels and the controversy over it is nothing new, what is new is the Government’s proposal of a 3-tier content regulation, where the first two tiers will be offered for self regulation, while third tier will be an independent autonomous body. After the advertisers’ views on this, exchange4media now brings the broadcasters’ reactions.
Nitin Pandey Apr 5, 2010 8:57 AM
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged new accounts like RNA, Vapour, Pancheel and Vasu Health Care. The cumulative account size couldn’t be ascertained as these accounts are project based. Meanwhile, the company is targeting 200 per cent growth this year.
Pallavi Goorha Kashyup Apr 5, 2010 8:56 AM
Aprais has launched some new services to help evaluate and improve client-agency relationships as also improve account tenure. Aprais has been enhancing the ROI of business relationships. Now, along with the traditional 360 degree evaluations, it has recently introduced 180 degree evaluations and multi-way evaluations.
Pallavi Goorha Kashyup Apr 5, 2010 8:55 AM
Skin care advertising in print grew by 12 per cent during 2009, as compared to 2008. Range of skin care products category was advertised the maximum under the skin care sector in print during 2009. Joy Cosmetics was the top advertiser of skin care brands in print during this period.
exchange4media Staff Apr 5, 2010 8:52 AM
The second edition of the Dalal Street Investment Journal (DSIJ) Awards for Public Sector Undertakings will be announced on April 6, 2010 at a glittering function at The Lalit in Delhi. The Awards recognise excellence of performance and contribution to the Indian economy by the PSUs.
exchange4media Staff Apr 5, 2010 8:51 AM
After launching its ‘Compact’ edition in Gorakhpur on April 1, Amar Ujala is set to launch in Bareilly on April 9. The tabloid size newspaper, priced at Rs 1, is targeted at the 20-25 age group. The Group plans to further fortify its presence in Uttar Pradesh with forays into the Moradabad, Aligarh and Haldwani markets.
Nitin Pandey Apr 5, 2010 8:51 AM
The manner in which tennis player Sania Mirza and cricketer Shoaib Malik’s marriage decisions became primetime and continuous feed for news channels, once again raises the question whether the definition of news needs a revisit for Indian broadcasters.
Noor Fathima Warsia Apr 5, 2010 8:50 AM
Digital Direction, the digital arm of RK Swamy BBDO’s media buying agency, Media Direction, has recently won a host of new business in the last three months. These include Basecamp, GPI, Hamdard Safi, Hindustan Times, HT Mint, Karvy Private Wealth, LIC Endowment campaign, Mercedes C Class launch, and Mercedes E class launch, among many others.
Pallavi Goorha Kashyup Apr 5, 2010 8:49 AM
