Intex appoints Lintas Media Group as media AoR
Lintas Media Group (LMG) has bagged the media mandate for Intex Technologies. The account size is pegged at upwards of Rs 35 crore.
Date-wise News
BMB enters India with Madison; new entity BMB Madison will launch in a few weeks
Trevor Beattie’s BMB has been planning to be in India for the last three years, and now the plans have finally materialised. BMB has partnered with Sam Balsara’s Madison World to launch BMB Madison. BMB Madison will replace Madison’s MC2, and is expected to launch in the next few weeks. Even as more details are awaited, the development is a significant one for the Indian advertising industry.
Delhi Press’ Dinesh Srivastava joins ‘Eastern Panorama’ as VP, Marketing
Dinesh K Srivastava, formerly with Delhi Press, has joined ‘Eastern Panorama’, an English language socio-political general interest monthly magazine published from Shillong, as Vice President, Marketing. Srivastava will be reporting to Group Chairman KK Jhunjhunwala.
Guest Article:Is IRS a worthy print currency? – Mitrajit Bhattacharya, Chitralekha Group
The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.
ERAA 2010 to be held in Mumbai on Oct 7; last date for entries now Sept 17
Hectic activity is on for the 1st Annual exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Following the overwhelming response from the agencies, advertisers and radio stations, and on popular demand, the last date for receiving entries for the Awards has been extended to September 20.
Industry speaks on the IRS showdown – all stars or down and out?
The IRS Q2 2010 results dominated the news all of last week. The print empire watched with bated breath as their publishing products slipped or starred in the charts. exchange4media spoke to a cross-section of the print media to find out the reactions to the results, what had changed and what had remained the same.
India is my focus and shall remain my focus in the next 4 years: BMB’s Trevor Beattie
The Indian advertising industry is all agog with excitement following the announcement of the foray of BMB in India via a 50-50 JV with Madison World. The man of the moment obviously is Trevor Beattie, Founding Partner, BMB. exchange4media caught up with Beattie to know more about his plans for the new entity BMB Madison in India, new pitches and more...
Ad industry all excited about Beattie’s BMB in India; expect to see some radical work
The news of Trevor Beattie’s BMB venturing into India had been around for a while, and now, has been formally announced, in partnership with Madison World. exchange4media spoke to several ad honchos to gauge their reaction to the advent of the new entity and found that all of them are quite excited about BMB Madison. All are looking forward to the same radical work that Trevor Beattie is well-known for in India as well.
EINBA 2010: Tonight’s the night for news broadcast media
Television news sphere’s most anticipated event, the annual exchange4media Indian News Broadcasting Awards (EINBA), is being held in Delhi at The Oberoi today evening. The EINBA 2010 aims to award excellence for work/ achievements during the period between April 1, 2009 and March 31, 2010. In its third year, the awards categories have swelled to 26 following tremendous industry response.