Mitrajit Bhattacharya
editor@exchange4media.com
@Mitrajit Bhattacharya
Authors
Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015
Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways
Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015
Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways
Guest Column: The Sholay of All Budgets: Mitrajit Bhattacharya
It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget
Guest Column: The Sholay of All Budgets: Mitrajit Bhattacharya
It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget
Guest Column: With every big match, sponsor brands and TV networks win big too: Mitrajit Bhattacharya
Chitralekha Group's Mitrajit Bhattacharya's eye-witness account of on-ground brand integration at Adelaide stadium by Pepsi, Emirates and Hublot and the festivities that followed after India's win against Pakistan
Guest Column: Why did BJP lose the Delhi elections so badly?
Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election
Guest Column: The power of Brand Roger Federer
Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team
Guest Column: Agenda for the new I&B Ministry
How will Arun Jaitley shape the agenda of I&B Ministry in the near future? Mitrajit Bhattacharya, President & Publisher, Chitralekha Group, explores the avenues
Guest Column: 'Acche Din Kab Aayenge?' The '100 days' analysis of Modi govt
No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group
Guest Column: Many of TRAI's recommendations look reasonably sound: Mitrajit Bhattacharya
While stating that a lot of detailed work that has gone into TRAI's recommendations on media ownership, Chitralekha Group's Mitrajit Bhattacharya writes that the issues of Prasar Bharati's autonomy & paid news are critical
Budget Bytes: It's a balanced Budget with a lot of intent - Mitrajit Bhattacharya
The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious
Budget Bytes: It’s a balanced Budget with a lot of intent - Mitrajit Bhattacharya
The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious
IMPACT Annv Spl: The magnificent 7 of the magazine industry
Magazines provide some unique propositions unlike other media and help create imagery to stand out, writes Mitrajit Bhattacharya, Chitralekha Group.
Guest Article:Is IRS a worthy print currency? – Mitrajit Bhattacharya, Chitralekha Group
The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.