In an exclusive conversation with exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, divulged the food chain brand’s plans in digital space and how they are looking to enter e-commerce space.
Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.
Close on the heels of the Big Marathi Music Awards 2010, Big Live, Reliance Broadcast Network’s experiential marketing arm, has announced the Marathi Television Awards, christened ‘Marathi TV Biggies’. The Awards will be held in November 2010.
DDB India has bagged the creative duties of Olive Telecom. Confirming the news to exchange4media, Avijit Dutt, President – Marketing, Olive Telecom, said that the brand had not called for a pitch as DDB India was the only agency they were looking at. The account size has been estimated at upwards of Rs 50 crore.
After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.
Microsoft, along with The Times of India and Lodestar UM, has announced a 30-day ‘Win Big with Original’ campaign aimed at helping consumers identify the benefits of using original Windows 7, which now comes with Microsoft Security Essentials.
Oriya daily Sambad recently undertook a massive campaign initiative, called ‘30 Days – 30 Changes’, which saw the paper effect 30 changes in content innovation for 30 continuous days.
To meet the growing demands of its readers and advertisers during the festive season, women centric Hindi monthly, ‘Meri Saheli’, is going fortnightly for the month of November. However, the cover price, ad rates, et al remain unchanged as the magazine gears to tap the festive mood.
Agnello Dias, Co-founder, Taproot India, has been invited to speak at BrandFestival 2010, Central Europe’s most influential media strategy conference. The event is being held in Budapest, Hungary in cooperation with The Economist.
Havas Sports, the sports marketing arm of the Havas Group, which is fairly active in India during cricketing events – particularly IPL, is all geared up to take bigger strides and cash-in on the growth opportunities, not only in cricket, but in other events as well.
Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.
In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.