Date-wise News

Dainik Jagran, Hindustan Times, Mint emerge toppers in Pitch Media BrandOmeter newspapers’ topline

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Dainik Jagran, Hindustan Times and Mint have emerged as the toppers in the Hindi Newspapers, English Newspapers and English Business Newspapers, category, respectively, in the latest Pitch Media BrandOmeter study. The study is based on the perception of media planners/ buyers about media brands in India, and how they evaluate media brands based on six different parameters – Media Delivery, Professionalism, Innovation, Servicing Ability, Sales Team’s Knowledge, and Relationship.

e4m Desk Nov 23, 2010 1:44 PM

O-Zone joins hands with T-Series for an exclusive content tie up

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O-Zone, India’s leading Wi-Fi service provider has joined hands with T-Series, India’s largest entertainment and production house for an exclusive content tie-up across all O-Zone Wi-Fi hotspots pan India. The tie-up will enable customers to be able to view exclusive HQ promos of the forthcoming T-Series movies around 30 days before the launch of the movie - at the O-Zone Wi-Fi hotspots. T-series currently has rights to almost 70 per cent of the movies produced in Bollywood and when clubbed with O-Zone’s Wi-Fi hotspots across Delhi, Mumbai, Pune, Agra, Udaipur, Jaipur, Cochin, Bhubaneshwar, Allahbad and Bangalore will simply be an unmatched experience for the customers.

e4m Desk Nov 23, 2010 9:04 AM

Maruti Suzuki becomes the first advertiser in India to win the global MMA Award

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Maruti Suzuki India Limited has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level.

exchange4media Bangalore Bureau Nov 23, 2010 9:03 AM

Venerate November as ‘The Passion Month’ with 94.3 MY FM

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India’s noted FM radio station, 94.3 My Fm is celebrating the month of November as the Passion month. In sync with its proposition Jiyo Dil Se, the radio channel has introduced a series called ‘My City My Passion’, which is aired in the morning from 7 am to 11 am during the Salaam City show and in the evening from 5 pm to 9 pm during the Happy Evening drive.

e4m Desk Nov 23, 2010 8:16 AM

ESPN Software India appoints Aloke Malik as Managing Director for South Asia

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ESPN STAR Sports (ESS) has appointed Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). He joins ESI from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. Having worked with leading local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India, Aloke brings over 23 years of rich industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.

exchange4media Bangalore Bureau Nov 23, 2010 8:13 AM

Webchutney eyes 75 pc growth in 2011

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Riding on a diverse portfolio of clients, Webchutney looks to capitalise on the increasing importance of the digital medium and leverage it for its new and existing clients effectively. Siddharth Rao, CEO and Co-founder, Webchutney, shares the agency’s growth plans, its clients and more with exchange4media…  

Preeti Hoon Nov 23, 2010 7:38 AM

3D ads in print: Effective or overkill? Media planners analyse

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The post-recession period has seen quite a few innovations in advertising in dailies in the country. It was in June this year that Mid-Day had come up with special editions with 3D ads, and thereon the concept caught on among newspapers. Given the huge investments and the not-so-easily-feasible execution of this concept on ground, how beneficial are these 3D innovations? exchange4media finds out.  

Nitin Pandey Nov 23, 2010 7:29 AM