Following a multi-agency pitch, Mudra West, a strategic business unit of Mudra India and Tribal DDB India (a SBU of DDB Mudra), have been awarded the creative and digital duties, respectively, for Emirates. The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.
Disney Publishing Worldwide (India), a division of The Walt Disney Company (India), today signed a multi-year license agreement with India Today Group, one of the leading publishing groups in the country, for publishing and distributing licensed Disney content by way of magazines in India.
In India, which is a fast growing developing nation, education plays a quintessential role as it helps the nation bridge those gaps which as necessary for its development. In recent years, the Indian Education Sector has had a turnaround which is clear from the constant investment in educational institutions both by the government and the corporate sector. Both the sectors have now realized how important the youth is for the future and is now gearing up in bringing successful public-private partnerships that will bridge the education gap across the demographics of the nation.
Amid sporadic curfews and a ban on newspapers for some time, publications in Jammu and Kashmir operate under probably some of the toughest market conditions in India. It’s a mixed bag for both dailies and magazines in the state. While the top two dailies have seen a decline in AIR, The Times of India has recorded the highest growth.
Dailies in Himachal Pradesh have mostly seen growth in AIR as per the IRS Q3 2010 results. Amar Ujala overtakes Punjab Kesari to claim the top spot among dailies. While Hindi dailies have seen mixed results, English dailies have whipped up mostly double digit growth in the third quarter.
As per the IRS Q3 2010 results, four of the top five Gujarati dailies have seen growth, while of the three Gujarati magazines, two have recorded growths. Chitralekha, the most read Gujarati magazine, has seen no change in its Average Issue Readership (AIR) in the third quarter.
Both dailies and magazines have put up a good show in Gujarat. Three of the top five dailies have seen growth, while all five top magazines in the state have recorded growth in AIR. Gujarat Samachar leads among dailies, while among magazines, Chitralekha is the most read.
The IRS Q3 2010 results bring no cheer for the dailies in Chandigarh. Some time back Hindi daily Hindustan had terminated its Chandigarh edition due to decreasing readership trends, the situation hasn’t improved for most dailies, which have seen sharp drop in readership in this quarter.
Can a single programming move make or break a channel’s weekly performance? Can a channel bring about a loyalty shift in its viewers by offering an occasional treat here and there? As it turns out, a strategic programming layout does wonders, more so in the less highlighted weekend charts. In the Hindi general entertainment space, top two channels – Star Plus and Colors – are leaving no stone unturned to push the ratings envelope.
Online fashion retailer Fashion and You has received an investment of $8 million from investment firm Sequoia Capital India. The retailer, which is only 10 months old, attributes its sudden growth to viral growth and claims to have gathered 5.5 lakh followers on Facebook in this time.
Various industry heads in the online retail sector talk about what they have done right and what they need to do next to help the sector grow in the next 12 months. The consensus opinion is that an online retailer needs to identify value propositions which make them a better option for the user than a physical retailer, whether in reach, price, convenience or in some other form.
PerceptH has roped in Joydeep Dasgupta as its new COO for the West region. Dasgupta moves from Mudra, Chennai, where he was heading the Chennai office. He will be based out of Mumbai and will be reporting to Prabhakar Mundkur, CEO, PerceptH.
Businessman and BJP activist Sudhanshu Mittal has filed a defamation complaint against Bennett, Coleman and Company Ltd for the report carried on The Times of India’s website on October 19, 2010, titled ‘CWG scam: CBI raids BJP leader Sudhanshu Mittal’s house’. The matter was taken up in court on December 4, 2010.
The latest round of IRS 2010 is music to the ears of the publishers of language dailies, with the readership trend positive for most brands, observes Ranjeet Kate, Director, Languages Business, Times Group. Kate analyses the rise of the language dailies in India and the factors that are contributing to their growth.
Vinay Chhajlani, CEO, NaiDunia, wonders how relevant and practical IRS can be made to attain true worthiness as a print currency. According to him, the IRS needs to mature as a currency to increase its worth, and not be relevant because it is the only currency, but because it is ‘the’ currency.
Jon S von Tetzchner, founder of browser company Opera, talks about the future of Internet on mobile, and the possibility of a unified Internet space which is platform agnostic, through voluntary adoption of standards for Internet on mobile, and how this is particularly relevant in developing countries like India.
Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.