Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…
Gaurish Pathare has joined Marathi daily Sakal as Head of Advertising Sales for its print business. He will be reporting to LS Krishnan, Business Head (Print).
Celebrating the home coming of the cricket World Cup after 15 years, Lays has launched its biggest ever 360 degree communication marketing campaign, ‘Flavours World Cup 2011’.
Popular international collective buying portal Groupon has acquired SoSasta.com, one of the fastest growing online shopping brands in India.
Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.
Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.
Suman Srivastava, CEO, Euro RSCG India, has resigned from the organisation.
Tehelka’s business newspaper ‘Financial World’ might not be flagged off as planned earlier due to a “funding crunch”.
Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen sometime this year.
Dainik Bhaskar has launched the new content re-engineered newspaper on January 16, 2011 in all its territories. More than 5,400 man hours of planning went into this effort.
AXN has beefed up its primetime offering with new game show ‘India’s Minute to Win It’, as the channel charts it growth path in 2011.
Formulating strategies in a digital world, understanding the always-connected consumer, Internet and ad spends were some topics discussed by industry experts at the Digital 3.0 Roundtable in Delhi on January 17, 2011. The event was organised by Results International Group, along with exchange4media.
Big B’s love for Kerala and its superstars reflects in each word that he wrote on his blog and tweets that he posted during his recent visit to the state to be part of the 13th Ujala-Asianet Film Awards 2011 held recently at the Port Trust Stadium, Willington Island, Cochin.
Colgate-Palmolive (India) Limited along with The Times of India NIE edition has launched the ‘Colgate Night Brushing Challenge’ where they are targeting school children from classes 1-6 across 150 schools in Hyderabad for 7 weeks with the objective of inculcating night brushing habits among children.
NDTV Good Times launches, ‘Pressure Cooker’ by Veneta Cucine, a face-off between cooking enthusiasts in a two-kitchen set-up. The show will have two teams, one from Delhi and the other from Mumbai pitted against each other! The teams would be headed by super chefs Vicky Ratnani and Ritu Dalmia, who will play the role of mentors to their respective teams. The team members are home-style cooks, handpicked from Delhi and Mumbai by the mentors after whetting their cooking skills.