Date-wise News

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?

Gopal Sathe Feb 14, 2011 3:38 PM

Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.

Tasneem Limbdiwala Feb 14, 2011 8:21 AM

Maruti Suzuki has aimed big with Kizashi, its latest offering in the luxury car segment in the country. But will the car be able to beat perception and competition?

Ashish Jha Feb 14, 2011 8:15 AM

Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.

Preeti Hoon Feb 14, 2011 7:37 AM

Online marketing is built around gathering customer data and delivering sharply targetted advertising, but this is starting to have negative results in the US, through over-exposure.

Gopal Sathe Feb 14, 2011 7:35 AM

Set top boxes give advertisers two-way communication into the living rooms across the nation and people are starting to explore the nascent medium.

Gopal Sathe Feb 14, 2011 7:33 AM

Godaddy.com, BigRock.com, Snapdeal.com, ebay.in, Hungama.com are added to the list that had travel and job websites apart from the likes of Yahoo, MSN, Rediff and such... Digital companies are advertising again.

Noor Fathima Warsia Feb 14, 2011 7:31 AM

AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body that can contribute in formulation of ‘National Vocational Educational Qualification Framework’ for Media and Entertainment Industry’.

exchange4media Staff Feb 14, 2011 7:29 AM

GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.

Tasneem Limbdiwala Feb 14, 2011 7:21 AM