Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?
Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.
Maruti Suzuki has aimed big with Kizashi, its latest offering in the luxury car segment in the country. But will the car be able to beat perception and competition?
Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.
Online marketing is built around gathering customer data and delivering sharply targetted advertising, but this is starting to have negative results in the US, through over-exposure.
Set top boxes give advertisers two-way communication into the living rooms across the nation and people are starting to explore the nascent medium.
Godaddy.com, BigRock.com, Snapdeal.com, ebay.in, Hungama.com are added to the list that had travel and job websites apart from the likes of Yahoo, MSN, Rediff and such... Digital companies are advertising again.
AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body that can contribute in formulation of ‘National Vocational Educational Qualification Framework’ for Media and Entertainment Industry’.
GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.