Mudra Max has been adjudged OOH Agency of the Year at the first ever OOH 2011 Awards. JCDecaux is OOH Media Owner of the Year, while Philips is OOH Advertiser of the Year.
Among the insurance sector, life insurance contributed 71 per cent of advertising in print during January-December 2010. Print advertising of life insurance grew by 52 per cent during this period.
FMCG brand Smith & Jones has launched ‘Cricket ka Tadka’, a YouTube channel that will feature videos created by the brand that teach people how to play the game.
As opposed to his contemporaries, Beerud Sheth, CEO & Co-founder, SMS Gupshup, wants as little Government involvement in digital business as possible.
The insider’s story about what e4m has to offer and teach the world. Akash Raha reveals...
“The question is whether Indian advertising can be called an industry,” wonders Taproot India’s Agnello Dias, as Santosh Padhi notes, “Everybody is biased about their own needs and wants, especially when it comes to awards.”
The Pitch Madison Media Ad Outlook 2011 expects print medium to grow at 13 per cent in 2011. However, Jagran Group’s Sanjay Gupta believes print will go till 17-18 per cent and there is slowing down.
The e4m & n2m OOH 2011 Conference on Outdoor Advertising & Digital Signage saw global and Indian experts discussing the next stage of growth.
Tata Motors has roped in Percept Out of Home to promote their new improved Tata Manza. With an objective to announce the arrival of this luxurious car, the 2.5 month long activity started in the month of January and was executed in all the metro cities: Mumbai, Delhi, Chandigarh, Chennai, Bangalore, Hyderabad, Kolkata and Ahmedabad.
Saturday saw the culmination of two power packed days in the world of brands and marketing as the second edition of Prahlad Kakar’s Brand & Media Workshop 2011 came to its climax amidst the country’s top marketing minds. Led by ad guru, Prahlad Kakar, the two day workshop, presented by Cambay Tiger, saw marketing and media experts such as Josy Paul, Mark Manuel, Shivnath Thukral and Paritosh Sharma amongst many others gather on one stage at Mumbai’s Sunville Banquets to share their experience and learnings as they left the audience inspired to think differently.