`Date-wise News`

General insurance print ads up 27 pc in 2010: AdEx Analysis

General insurance advertising in print grew by 27 per cent during January-December 2010. United India Insurance Co Ltd topped the list of advertisers, whereas United India Insurance topped the list of brands.

exchange4media Staff Mar 5, 2011 7:45 AM

TravelMartIndia launches travel portal Vamoose

Newly launched Vamoose from TravelMartIndia claims to be the first group buying portal in the travel vertical and aims to bring huge discounts and deals for travel and vacations.

exchange4media Staff Mar 5, 2011 7:28 AM

UNICEF – leveraging the web for social good

Social media can be a powerful tool for CSR outreach, as UNICEF has discovered with their ‘Awaaz Do’ campaign created by O&M, which seeks to spread awareness of the Right to Education.

Gopal Sathe Mar 5, 2011 7:27 AM

Reporter's Diary: You Watch, I Write

Looking back at the week, Fatema Rajkotwala, Broadcast reporter for exchange4media, sums up the numbers in words.

Fatema Rajkotwala Mar 5, 2011 7:25 AM

HDFC Credila ropes in Xebec for its creative duties

Xebec has bagged the creative duties of HDFC Credila. There was no formal pitch for the business and Xebec bagged it on the basis of its credentials.

exchange4media Bangalore Bureau Mar 5, 2011 7:23 AM

Ratings less critical for news channels' success: Barun Das

“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd.

exchange4media Staff Mar 5, 2011 7:22 AM