Mobile advertising in India is expected to grow through innovation, says Saurabh Bhatia, Co-founder and Chief Business Officer of video ad network Vdopia.
The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.
Mobile app platform Snaptu has created a LinkedIn app to enable users to access their network even from featurephones, which make up the bulk of the devices in India.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
Dulux and Contests2Win have joined hands to create a marketing campaign for Facebook, allowing people to ‘play’ Holi with their friends on the social network.
With an addition of 12.05 lakh new readers since Q1 2010, overall Malayalam dailies have seen robust growth in readership during the year.
Gujarati dailies have seen rise and fall in readership throughout the last four quarters. Some have ended the year with AIR lower than those registered in Q1 2010.
While the first two quarters of the year 2010 have witnessed growth in readership for Marathi dailies, Q3 and Q4 of IRS 2010 see de-growth for most Marathi dailies.
Kannada dailies and periodicals have written a growth story throughout the year in IRS 2010.
With the IRS going quarterly in 2010, the exchange4media analysis of quarter to quarter results shows mixed results for Bengali dailies…
Close Up and Zapak have tied up to create an interactive website for Close Up’s new variant Fire-Freeze.
The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.
LiveMedia, India’s largest digital out-of-home media company, has announced the appointment of Ganesh Bhagwat as Vice President (West and South).
After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.
The Business Enterprise magazine has plans to launch in 11 Indian languages in a span of 24 months.
Alok Lall, who had recently quit Iris Worldwide as Managing Director, has joined McCann Worldgroup as Executive Director.
Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.
Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…
Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.