“Social, email, mobile are all important and you can’t club all of them into one slot and expect an agency to do it along with TV and print. However, in digital, one part of the campaign feeds clearly into the next part, and if clients experiment a little they can earn great gains,” says Chetan Asher, CEO, Tonic Media.
“Our biggest form of advertising is the café itself. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable… it is surely one of the best ways to reach out to our prospects,” says K Ramakrishnan, President, Marketing, Café Coffee Day.
Looking back, the cricket season continues with the 4th edition of IPL, which saw some good opening numbers. Radio City CEO Apurva Purohit speaks at length about the growth of FM radio and expectations from Phase 3.
“All work and no play at GoaFest has made Shubhangi a dull girl”-Not exactly! Shubhangi Mehta explains what GoaFest fun is all about…
Cooling & refrigeration durables’ print advertising registered a growth of 7 per cent in 2010. Air conditioners claimed a 51 per cent of the pie, followed by refrigerators at 20 per cent.
“Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City. “Whether there is Phase 3 or not, radio will grow to 6 per cent from the current 3.5 to 4 per cent of the ad pie. The first push in that direction will come from ratings itself,” says Apurva Purohit, CEO, Radio City.