Star News MQ 2011 culminated in the grand finale in Mumbai on May 27. Emerging winners in the national finals was the Mumbai round winning duo of Ameya Samant (IMRB) and Pradeep Ramarathnam (HUL) with a total score of 110 points.
House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...
Looking back, one of the major developments of the week was the announcement of the STAR-Zee distribution JV, christened Media Pro. Meanwhile, D Rajappa and N Padmakumar speak about the changes in Rediffusion Y&R…
Aerated soft drink print advertising registered a drop of 43 per cent in 2010 vis-à-vis 2009. Top 5 brands contributed to over 99 per cent share of the total ad print ad volumes, while PepsiCo topped the list of advertisers with 66 per cent share.
“We believe ours is a business of collaboration. So, whatever great piece of work that you see today across brands, I think the client has an equal stake… We are not operating in silos. Our entire DNA is about furthering the collaboration,” says D Rajappa, President, Rediffusion Y&R (India & Sri Lanka).