Union Information and Broadcasting Minister Ambika Soni said on July 7, 2011, that the Cabinet has approved Phase 3 of FM expansion in the country, which would enable 839 new radio channels.
While Facebook's video chat would in all probability be the most talked about aspect of social networks for days to come, does this feature or Google+, make any difference for brands and marketers?
NK Proteins Ltd, owner of Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner. No formal pitch process preceded this win.
Even as the FM industry is trying to gain a stronger foothold, Venturenet Partners has decided to veer off and fill in the gaps with a new way to engage with the audio domain.
Real estate company Nirmal Lifestyle has inked a 10-year licensing deal with the International Association of Athletics Federations (IAAF), the governing body for athletics worldwide, to develop athletics in India and encourage greater participation in the sport.
Mobile and online video advertising group Vdopia’s new .VDO file format aims to take video mobile ads a step further, allowing leading brands to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.
Venugopal Chandrasekhar has been appointed as Business Head for Rediffusion Y&R, Mumbai. His last assignment was with Bates 141.
Reliance Broadcast Network Ltd has announced the appointments of Vivek Bagai and Naveen Saxena for it’s out of home vertical Big Street. Both Bagai and Saxena will report to Ashwin Padmanabhan, Business Head, Big Street.
Marrying online and offline ads, recently launched matrimonial website Findmymatch is seeking to leverage all media platforms. The site is undertaking a strong digital marketing push, allocating as much as 85 per cent of its budget for it.
Ingersoll Rand has decided to launch its first ever corporate advertising campaign targeted at etching the brand’s transformation story in the minds of consumers. Dentsu Communications has won the mandate for the campaign following a multi- agency pitch.
JWT has agreed to acquire majority stake in Mindset Advertising Pvt Ltd, a Hyderabad-based agency which had so far been a JWT associate. Santha John will head the JWT Hyderabad operation.