After a scintillating morning session at the e4m Conclave 2011, being held in Delhi on July 12, there is more to follow. The afternoon session will see ITC Food’s Chitranjan Dar deliver the keynote address. Thierry Jadot, Starcom MediaVest Group France, will deliver a special address, followed by a plenary session.
How are regional brands like Ghari Detergent, VI-John, Cremica, Emami, Rupa, Catch, Mankind, Lava and Wagh Bakri taking the biggies head-on; and how's their marketing strategy different. Pitch finds out.
Pallavi Srivastava, Ruchika Kumar & Purba Das Jul 12, 2011 12:40 PM
Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...
The exchange4media Conclave 2011 gets underway in Delhi at The LaLit on July 12, 2011 with Harkirat Singh, MD, Woodland India; Hernan Sanchez Neira, CEO, Havas Media Intelligence; and Jasmin Sohrabji, CEO, Omnicom Media Group, India, addressing the distinguished gathering in the morning sessions.
Fitch Ratings expects higher newsprint prices to negatively impact the profitability of the Indian print media industry in the short to medium term.
It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...
Rasiq Sultan has been appointed as Branch Head - Karnataka and Tamil Nadu, Percept Out Of Home, Bangalore.
SAB TV has rolled out a new brand campaign to further reinforce its positioning as a family comedy entertainment channel and its brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’.
Thoughtshop, a 360 degree advertising and communication agency, has appointed Vishesh Jain and Bhavin Patel as Creative Directors in copy and art divisions, respectively. These appointments are a step towards strengthening the senior management of the agency.
Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities.
NaiDunia Media has appointed Anuttam Sen as General Manager (West) and National Product Manager. He will spearhead media solutions for all TG based products of NaiDunia Media, apart from driving the advertising revenue for Western Region.