Titan has assigned its digital mandate across all its brands to independent digital agency 22feet following a multi-agency pitch. O&M is the creative agency for Titan, while Maxus is the media AoR. 22feet will be also setting up a dedicated digital hub for Titan to lay a solid web foundation for the brand.
UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.
Digitas India created an active branding idea – ‘Tabbing’ – to help Samsung Galaxy Tab stand out for something more than just a product with great features. A case study on how this concept helped Samsung to instantly connect with their target audience across multiple touchpoints.
The Walt Disney Company has offered Rs 1,000 per share to acquire all outstanding equity shares by public shareholders as well as the founder-promoters in UTV Software Communications Ltd.
E24 has brought about major changes in its programming line-up. To support the new look, the channel’s distribution network is also being strengthened. Meanwhile, an ad rate hike is also on the anvil.
From young professionals to veterans in the industry, excellence is always recognised. To highlight this excellence, e4m News Broadcasting Awards 2011 has a special ‘Overall Excellence’ category. Have you sent in your entries yet?
With most telecom operators getting aggressive on 3G, Reliance Communication’s new ad campaign to promote its 3G services sends out a clear message. Conceptualised by Grey India, simplicity is the key here...
Maruti Suzuki India Ltd has reported an 18 per cent growth in its net profit for the first quarter ended June 30, 2011 at Rs 5,492 million. The auto major has registered Q1 FY12 net sales of Rs 83,199 million, a growth of 3.3 per cent.
Zen Mobile has roped in P Vignesh as Brand Manager. He replaces Smarth Bansal, who used to look after the marketing division. Prior to this appointment, Vignesh was Brand Manager at Bates 141, where he used to look after the Zen Mobile account.
Stephane Faggianelli, President of Wunderman Asia Pacific, has announced the appointment of Meena Kumar to General Manager of Wunderman Melbourne. Reporting directly to Faggianelli, Kumar takes the lead of Wunderman Melbourne with immediate effect.
Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on. The objective of the rebranding was basically to relate it to the younger consumer without sacrificing the key values which our brand has in terms of reliability, trust and superior quality.