Tata Sky has launched the Tata Sky Mobile Access app in association with Ryz Media Inc. The new app enables subscribers to user their iPhones, iPads and iPod Touch as a universal remote to control consumer electronic devices in their homes.
Facebook has launched a guide for businesses and marketers that is aimed at helping them use the social networking site for building, engaging and amplifying themselves.
Food & beverage advertising in print witnessed a growth of 7 per cent during H1 2011, compared to same period during 2010. Biscuits and tea were the Top 2 most advertised categories of the sector, with 28 per cent share collectively.
Looking back, this week PwC unveiled its 2011 outlook for the Indian entertainment & media industry, which is slated to grow at 13.2 per cent over 2011-15 to reach Rs 1,199 billion. Meanwhile, Atindriya Bose, Country Manager, Sony Computer Entertainment, shared his plans for creating a strong base for Sony PlayStation products in India.
Tarak Bajpai, Chief Operating Officer of Singapore-based online survey company Speak Asia, was arrested by Mumbai police on July 29, 2011 for alleged financial irregularities.
“Since India is an important market for us, we have increased the marketing budgets to over 50 per cent from last year. We have developed new marketing and advertising strategies to increase our presence in the market and are positive about the response to the same,” says Mayank Sharma, General Manager, Luminarc, Arc International.
“In the next two years, gaming is going to be a huge growth market and each console will play its role in creating a bigger market for everyone. The focus on market creation will continue for the next two years. After that, I think, the market will become so significant that everyone will engage in a high level of competitive activity along with market creation,” says Atindriya Bose, Country Manager, Sony Computer Entertainment.