Date-wise News

NDTV has announced some senior level changes. Barkha Dutt has been promoted as NDTV Group Editor, while Sonia Singh becomes NDTV’s Editorial Director. Meanwhile, NDTV has also announced the formation of two independent groups – NDTV Editorial Board and The Ethics Committee – in a move to further strengthen its commitment of independent journalism and credible reporting.

e4m Desk Oct 21, 2011 7:29 PM

The channel has tied up with LAP Buddh Circuit to give its viewers the experience of the After Parties and the grand finale with Lady Gaga’s performance, which is planned alongside the Formula One Grand Prix 2011.

e4m Desk Oct 21, 2011 1:28 PM

Volkswagen has been following the same strategy to create the buzz for every new launch or campaign, and with considerable success. Speaker at the Pitch CMO Summit 2011, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, shares how...

e4m Desk Oct 21, 2011 9:55 AM

While music remains the core for radio players, they are now tweaking their existing programming and tuning in to reality show formats.

Priyanka Nair Oct 21, 2011 9:28 AM

DB Corp Ltd has reported a consolidated net profit of Rs 403 million for Q2 FY12, with the PAT margin of 11.4 per cent. The group’s total consolidated revenues have expanded by 18 per cent YOY to Rs 3,539 million.

e4m Desk Oct 21, 2011 9:26 AM

The launch of Gaya edition is seen as a significant move for Prabhat Khabar, which is eyeing a 40 per cent share in the overall circulation pie of nearly 2 lakh copies in the Bihar-Jharkhand region.

e4m Desk Oct 21, 2011 9:21 AM

State Bank of India has awarded its debit card campaign to Span Communications after a round of presentations by empanelled agencies. The estimated spend on the campaign stands at Rs 25 crore.

e4m Desk Oct 21, 2011 9:20 AM

Creative Thinks Media Group has appointed Narendra Kumar as Director- Media Operations for its print communication arm, Medic Clinic. He moves from Vermillion, where he was Vice President.

e4m Desk Oct 21, 2011 9:19 AM

Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.

Sai Prasanna Oct 21, 2011 9:19 AM

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.

Sai Prasanna Oct 21, 2011 9:17 AM

Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.

Suraj Ramnath Oct 21, 2011 9:16 AM

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.

Arwa Sultanali Oct 21, 2011 9:15 AM

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.

Arwa Sultanali Oct 21, 2011 9:15 AM

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.

Arwa Sultanali Oct 21, 2011 9:14 AM

Along with renowned speakers and cutting edge debates, AdAsia 2011 has introduced a third element this year. It will challenge the formidable minds present to think of providing creative solutions to one of the burning issues of this century – the girl child.

e4m Desk Oct 21, 2011 9:13 AM

Allen Solly’s core USP of Friday Dressing has held it in good stead over the last many years. Going forward, the brand’s core positioning seeks to broaden the meaning of Fridays by advocating the need to lighten up the workplace.

e4m Desk Oct 21, 2011 9:12 AM

Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.

Sai Prasanna Oct 21, 2011 9:12 AM

If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn't a huge gap in any aspect. This is because India has developed so rapidly. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag, especially when young consumers in India have adopted digital probably quicker than some of the other markets. India is the biggest market for some of the social media platforms already. Clearly, there is a marketer lag here, which I think is at its worst in Mumbai. In attitudinal terms, Mumbai is yet a TV-dominated advertising market.

e4m Desk Oct 21, 2011 12:00 AM