There’s a huge amount of traffic coming in from social networks. We think social is not necessarily a destination, it’s a behavior, says Nitin Mathur, Yahoo India
“We have seen very strong support and trends for social branding, participative advertising and digital innovations,” says Dharini Mishra, Suzlon Group
In a highly competitive market, it’s the creative which differentiates and sets the image of the brand, say Rahul Gupta & Jyotsna Chauhan of IBD India
Maheshwer Peri has quit Outlook Group to take full time charge of his venture Pathfinders. Indranil Roy is now Publisher & President, Outlook Group