Colors is aggressively using the OOH space across multiple formats as a launch pad for new show ‘Ring Ka King’ & has assigned 15 pc of marketing budget
In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)
In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)
This contract has been won following an open and competitive multi-agency pitch from among agencies across India
In his new role, Proctor will continue to report to Irwin Gotlieb, who officially becomes GroupM Chairman as part of the reorganisation
MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges
The Cannes Lions International Festival of Creativity is now accepting entries across all 15 categories for its 2012 awards
Jasmin Sohrabji, Abhijit Avasthi, Alok Nanda and Sunil Gautam are the four Indian professionals on board that will judge the 6th Dubai Lynx Awards
Pioneer is supporting the launch of its hi-tech in-car audio products for 2012 with a number of aggressive ATL and BTL activities
In a bid to expand its reach and availability, Hindi newspaper Political Express has launched its e-paper edition
The recently held Standard Chartered Mumbai Marathon 2012 attracted 150 top Indian brands and became a solid platform for CSR-driven marketing
HT Mini targets a hitherto untapped slot of people on the move. Though the reception has been mostly positive, will this format work out?
The Airports Authority of India (AAI) has invited applications from advertising agencies for empanelment with the company for a period of one year
comScore has reported that Tribal Fusion’s premium publisher network reaches nearly 500 million unique users worldwide
Cookery based reality show ‘Kitchen Khiladigalu’ goes on air from January 30 and will be aired Monday-Friday. Knorr is the title sponsor of the show
<b>Jyotsna Chauhan:</b>While strategy is hygiene, Creative is our cutting edge product. In a highly competitive market today, it’s the creative which differentiates and sets the image of the brand and a brand is all about its image. Therefore, our impetus has always been on cutting edge creative – not the cutting edge creative that works on blank woods, but cutting edge work that builds value for brands both in terms of market share and mindshare. You can call us a mid-size agency with big size agency appetite, hunger and lust.