Authors

The mandate includes display, search marketing and other kinds of digital media advertising

Rahul Dubey Aug 1, 2012 9:25 PM

SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show

Rahul Dubey Jul 31, 2012 8:57 PM

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 24, 2012 7:18 PM

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 23, 2012 3:05 AM

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Rahul Dubey Jul 18, 2012 6:38 PM

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com

Rahul Dubey Jul 9, 2012 9:12 PM

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

Rahul Dubey Jul 6, 2012 8:28 PM

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey Jul 3, 2012 7:09 PM

A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space

Rahul Dubey Jun 25, 2012 12:52 AM

In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West

Rahul Dubey Jun 20, 2012 7:21 PM

A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline

Rahul Dubey Jun 14, 2012 8:55 PM

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey Jun 13, 2012 8:31 PM

Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President

Rahul Dubey Jun 2, 2012 6:59 PM

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...

Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

Rahul Dubey May 30, 2012 6:52 PM

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey May 18, 2012 8:52 PM

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts

Rahul Dubey May 10, 2012 7:13 PM

Expanding its video proposition to the social network Google Plus, Google has announced Hangouts On Air for all its 100 million users

Rahul Dubey May 9, 2012 9:05 PM

LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal

Rahul Dubey May 8, 2012 3:10 AM

Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show

Rahul Dubey May 7, 2012 8:57 PM

Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show

Rahul Dubey May 7, 2012 8:57 PM

A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey

Rahul Dubey May 5, 2012 9:05 PM

Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space

Rahul Dubey Apr 25, 2012 8:59 AM

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM

In the first week of the tournament, including the opening ceremony, IPL website has recorded 13.7 million views as against 8.8 million views last year

Rahul Dubey Apr 13, 2012 10:04 AM

Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16

Rahul Dubey Apr 13, 2012 10:02 AM

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

After the latest timeline offering, Facebook has launched its mobile application in Indian languages to attract more consumers

Rahul Dubey Apr 6, 2012 8:16 AM

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers

Rahul Dubey Mar 26, 2012 8:42 AM

The reason for it being its new Chairperson, Justice Markandey Katju and the emerging debates around journalistic ethics and regulations

Rahul Dubey Mar 19, 2012 9:21 AM

As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)

Rahul Dubey Mar 16, 2012 9:27 AM

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM

The action channel of UTV is expecting more participants from different media and creative agencies to participate in its arm-wrestling contest this year

Rahul Dubey Mar 12, 2012 8:19 AM

After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital

Rahul Dubey Mar 5, 2012 1:38 PM

The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices

Rahul Dubey Mar 2, 2012 8:21 AM

Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney

Rahul Dubey Mar 2, 2012 7:54 AM

Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services

Rahul Dubey Mar 2, 2012 7:45 AM

Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed

Rahul Dubey Feb 27, 2012 10:08 AM

With just <strong>three</strong> days to go before entries for 3rd edition Indian Digital Media Awards close, there&rsquo;s much excitement amongst the jury about quality of work

Rahul Dubey Feb 22, 2012 7:54 AM

Though Yahoo! India is a late entrant in the video content space, it has something different and promising to offer to its consumers &amp; advertisers

Rahul Dubey Feb 20, 2012 7:08 AM

Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building &amp; aggressive ads by telcos, and surge in ad spends

Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM

Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions

Rahul Dubey Feb 15, 2012 8:58 AM

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey Feb 13, 2012 7:36 AM

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Shailesh Rao, MD, Media &amp; Platforms APAC, Google, has resigned from the company. He is likely to head to Twitter as VP-International Business

Rahul Dubey Feb 4, 2012 9:32 AM

Srikanth Srinivasamadhavan, who had joined HSBC India as the Head of Marketing in May last year, has quit the company

Rahul Dubey Feb 4, 2012 7:47 AM

After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor

Rahul Dubey Feb 2, 2012 9:25 AM

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India &amp; will be branded as Starbucks Coffee &lsquo;A Tata Alliance&rsquo;

Rahul Dubey Jan 31, 2012 7:20 AM

Pioneer is supporting the launch of its hi-tech in-car audio products for 2012 with a number of aggressive ATL and BTL activities

Rahul Dubey Jan 27, 2012 7:32 AM

The recently held Standard Chartered Mumbai Marathon 2012 attracted 150 top Indian brands and became a solid platform for CSR-driven marketing

Rahul Dubey Jan 27, 2012 7:30 AM

Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers

Rahul Dubey Jan 24, 2012 11:43 AM

Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?

Rahul Dubey Jan 23, 2012 3:21 PM

A BuzzCity report indicates robust growth of mobile commerce in India, led by usage of mobile content by women, however there is lack of awareness of services

Rahul Dubey Jan 19, 2012 8:47 AM

After the social media revolution, is e-commerce the next big thing in India? Digital experts think so, but there are also some obstacles to tackle

Rahul Dubey Jan 9, 2012 12:55 PM

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey Jan 9, 2012 7:33 AM

Having successfully established a youthful brand connect, Airtel&rsquo;s campaign now takes the &lsquo;Gamification&rsquo; route in its all new online avatar.

Rahul Dubey Jan 5, 2012 9:04 AM

Sachin Bansal, Co-founder &amp; CEO, Flipkart expounds key highlights for the digital industry in the previous year and what it means for the future

Rahul Dubey Jan 4, 2012 8:51 AM

A unique initiative from Future Generali has helped the company sell its insurance policies in a unique way to an underinsured Indian market.

Rahul Dubey Jan 4, 2012 8:49 AM

Neeraj Roy, MD &amp; CEO, Hungama Digital Media Entertainment Pvt. Ltd comments on the highlights that stood out for the digital advertiser last year.

Rahul Dubey Jan 4, 2012 8:25 AM

e4m takes a look back at the landmark developments and events that shaped the digital industry in 2011 as part of the special reports under Rewind 2011.

Rahul Dubey Jan 4, 2012 8:09 AM

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 27, 2011 8:04 AM

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 26, 2011 7:37 AM

As per data available, till November 4, 2011, there were about 13.3 million registered users of LinkedIn in India of a total workforce of 80 million.

Rahul Dubey Dec 22, 2011 12:04 PM

Minutes after a leading news channel claimed to have flashed &lsquo;exclusive&rsquo; footage of Sharad Pawar being slapped by Harvinder Singh, not just news channels, but social networking websites like Twitter and Facebook were also flooded with comments for and against the incident.

Rahul Dubey Nov 25, 2011 7:55 AM

Claiming it to be a revival of the Hotmail effect, Sabeer Bhatia, founder of hotmail.com, has announced the launch of a new text messaging application - JaxteSMS and said that it would prove to be the &lsquo;hotmail&rsquo; of mobile devices on India.

Rahul Dubey Nov 23, 2011 7:50 AM

While the first part of this report looked at the implications of digitising television, Part 2 takes a look at how various factions will benefit &ndash; DTH players, broadcasters, advertisers, besides what were the immediate focus areas as well as the requisites for digitisation.

Rahul Dubey Nov 9, 2011 8:47 AM

The Government diktat for phase-wise digitisation of television services in the country by 2014 has thrown up a huge debate. Is the massive process of digitizing all analog TV sets and cable networks going to be easy? Will the shift be effective enough to redefine broadcast technology? Is the broadcaster finally going to gain or lose viewers? e4m does a reality check&hellip;

Rahul Dubey Nov 8, 2011 8:05 AM