Warrier to oversee Lintas Initiative Media’s business interests in south; he will report to Raghav Subramanian, the COO of the company
Warrier to oversee Lintas Initiative Media’s business interests in south; he will report to Raghav Subramanian, the COO of the company
Sinha, who was elevated as COO – East and South last year, has been appointed COO of Rediffusion-Y&R; Abhik Santara, VP – Delhi will report to him
The new initiative is based on the finding that 41 profiles are viewed and 19 people searches are done on LinkedIn every second from mobile devices
Cholamandalam Finance is the financial services arm of the Murugappa Group
CA Media has identified ‘acquire’ and ‘invest to create’ as two pillars for its India strategy
Ad Age will send the winning young creative to Cannes
The Italian brand has tied up with Future Group’s DY Works for brand communication
After a gap of two years, Rooh Afza has launched its new campaign targeted at milk-shy, cola loving preteens of today to create salience with them
Wizcraft’s Singapore office will service the Asia-Pacific region and offer a complete spectrum of brand activation and event management services
Marketers are shifting to digital because of flexibility, scalability and real-time measurable results, says Ajay Anand, Global Head, Infosys BrandEdge
Business is like boxing. You have to walk in the ring expecting blows and knowing that you will be hurt. It then is all about getting up and throwing your own punches. In the boxing ring, you have to think how you outlast your opponent. It is the same in business – competition can have deep pockets but you have got to be smarter, agiler and you have to know how to survive and fight back.