Date-wise News

Reporters’ Diary – Goa on my mind…

Reporters’ Diary – Goa on my mind…?blur=25

Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings

Shree Lahiri Apr 28, 2012 9:25 AM

Future bright for mobile advertising

Future bright for mobile advertising?blur=25

Large brands are dedicating bigger portions of their digital advertising budgets to mobile as there is now a better understanding of the platform, says Naveen Tewari, CEO, InMobi

exchange4media Staff Apr 28, 2012 9:24 AM

We don’t want to repeat something that’s already done

We don’t want to repeat something that’s already done?blur=25

The positioning for a product is decided keeping in mind factors, including strength of the brand, USP, TG, market scenario, & what is competition doing, says Pravin Kulkarni, GM, Parle

exchange4media Staff Apr 28, 2012 9:24 AM

Talent, mobile area of priority on our agenda

Talent, mobile area of priority on our agenda?blur=25

Talent continues to be a key area of focus for us. And Mobile is another area of priority on our agenda. Our resources are fully alert on that area, says Maria Luisa Francoli, Global CEO, MPG

exchange4media Staff Apr 28, 2012 9:03 AM

Weekend round up

Weekend round up?blur=25

Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup

exchange4media Staff Apr 28, 2012 8:51 AM