Date-wise News

Sera Bangali felicitates stars of Bengal

Sera Bangali felicitates stars of Bengal?blur=25

Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11

Shree Lahiri May 12, 2012 8:29 PM

Ford boosts marketing drive with midnight sale

Ford boosts marketing drive with midnight sale?blur=25

In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13

Shree Lahiri May 12, 2012 8:17 PM

Marketing opens up new ways of seeing the world

Marketing opens up new ways of seeing the world?blur=25

If you look at the heart of marketing, it breathes meaning into things and ideas. What is becoming important is symbolic and virtual, says Santosh Desai, MD & CEO, Future Brands

exchange4media Staff May 12, 2012 8:06 PM

New policy by MIB spells big relief for regional channels

New policy by MIB spells big relief for regional channels?blur=25

In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP

Shree Lahiri May 12, 2012 8:01 PM

Reporter’s Diary: It’s just a tweet away

Reporter’s Diary: It’s just a tweet away?blur=25

Social media is breaking the boundaries of traditional communication & adding a glamour quotient to one’s digital presence, says exchange4media’s Priyanka Nair

Priyanka Nair May 12, 2012 7:51 PM

Top developments of the week

Top developments of the week?blur=25

Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup

exchange4media Staff May 12, 2012 7:29 PM