Prasar Bharati scouts for creative partners
Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years
Date-wise News
Luminous assigns digital biz to Magnon
Magnon Solutions has been engaged to handle the digital marketing initiative for the brand, including its social and search presence
Guest Column: All that Satyamev Jayate changed...
GroupM's Thomas Mathew analyses SMJ's first episode to demonstrate how weekend viewer behaviour responds to differentiated programming
Neemrana Hotels ties up with Internet Moguls
It plans to expand its reach and visibility with help of Internet Moguls’ expertise in the field of search engine optimisation
Luminous assigns digital biz to Magnon
Magnon Solutions has been engaged to handle the digital marketing initiative for the brand, including its social and search presence
UTV ties up with IIFA for ‘Walk of the Stars’
The association of UTV Stars' property 'Walk of the Stars' and IIFA will be unveiled at the forthcoming IIFA Awards in Singapore
Milestone Brandcom spices up McDonald’s outdoor play
Burning billboards, branded fire extinguishers, tent cards in chilly sacks – McDonald’s outdoor campaign for its latest spicy offering is talk of the town
NTC to spend Rs 37 cr on advertising this year
NTC has planned a major brand campaign, setting aside Rs 37 cr. The PSU has empanelled 21 agencies to handle its various duties
WWIL to share carriage revenue with cable operators
This move will give a big push to cable digitisation. WWIL has also unveiled a multi-pronged strategy to engage consumers in digitisation
Ravi Krishnan brings Stepathlon to India
Ravi Krishnan, former MD, IMG South Asia, has launched Stepathlon Lifestyle in partnership with Shane Bilsborough, international nutrition & exercise expert
NAMS tracks down 55 misleading ads
NAMS has identified 40 print and 15 TVCs during May, the first month of the proactive monitoring
Vizeum completes three years in India
Vizeum from the Aegis Media group celebrates its third anniversary on June 8, 2012
Prasar Bharati scouts for creative partners
Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years
Tata Sky expands HD offering
The company announces the launch of Sony HD and Zee HD on its platform
IMPACT invites entries for anniversary issue cover design
IMPACT’s 8th anniversary issue, which will hit stands in August, will award the most creative cover design. Industry experts will judge the designs
Know Your Cannes Juror: Priti Kapur in Film Lions
Inspiring ideas, great parties, French food – Priti Kapur on five things she is looking forward to @Cannes
<b>Becky Brown</b>, Director - Social Media Strategy, Intel Corp
<p align=justify>Social media has given a way to Intel to humanize our brand. When you are a technology company, it is very difficult to have a persona to connect with people emotionally. Social has opened doors for us to put that human face on something that hasn’t been so tangible.</p>
<b>Mandeep Malhotra</b>, President, DDB MudraMax
“Innovation is not the only way to stand out in the outdoor medium. It’s an easy methodology to get attention. There are brands that understand the value of this medium and use volume as a clutter breaking strategy”