Ravi Krishnan brings Stepathlon to India

Ravi Krishnan, former Managing Director, IMG South Asia, has launched Stepathlon Lifestyle, a global wellness company, in partnership with Shane Bilsborough, international nutrition & exercise expert and author. The company aims at creating an ecosystem that promotes corporate health, fitness and productivity by increasing a person’s daily activity through a unique initiative called ‘Stepathlon’.

The first edition of Stepathlon will commence from September 10, 2012. The initiative, based on an internationally successful model developed by Bilsborough, provides a simple solution that transforms the sedentary into active and the active into more active. It is a unique pedometer-based, mass participation programme conducted over 100 consecutive days.

Ravi Krishnan, Co-founder & CEO, Stepathlon Lifestyle, said, “Time saving and time wasting technologies have led to a significant decline in physical activity, resulting in increasingly sedentary lifestyles. The rise in chronic health problems due to such lifestyles is becoming increasingly common. This has a negative impact on both employees and their companies. Stepathlon combats the significant effects and costs of absenteeism and presenteeism (where an individual is physically present, but unable to give 100 per cent). Maintaining a happier, healthier work force is an imperative for any successful business and Stepathlon is a ‘one-size-fits-all’ solution to help achieve this objective.”

Explaining how Stepathlon can benefit creative Industries, Ravi added, “Employees in the creative industry have intense work schedules and long hours taking a toll on both body and mind, leaving them with little time to invest in their own health and fitness. Stepathlon provides a simple, fun and relevant solution to maintain and establish a healthier, happier life. The benefits to participants from pedometer based events can include improved sleep and energy levels, reduced stress and blood pressure, weight loss, decrease in waist circumference and increased job satisfaction and self-esteem.”

Shane Bilsborough, Co-founder & COO, Stepathlon, added here, “It is a well-proven fact that daily physical activity can reduce the risk of heart disease, type II diabetes, and obesity, and improve mental health. Stepathlon encourages activity and fosters health and well-being in a very simple way. It promotes habitual change in a supportive, fun and engaging manner. It is looking at making fitness and wellbeing a part of life for ‘everyday athletes’ and promises a fit and more productive workforce.”