Scarecrow has taken the music video route to create buzz for one of its clients. Teaser ad in the form of silent music video has been put up on Facebook & YouTube
Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering
The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor
The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor
The channel has earmarked 40% of the marketing budget for TV; the rest is equally divided between other media
City Bhaskar is a four-page all colour broadsheet magazine circulated with the main issue every day and is targeted at the youth
In his new role, Rohan Chandran will report to Ashwin Padmanabhan, Regional Head – North and South, Big FM
The company has accepted Krishnan’s resignation as MD & Director. He will be relieved from all responsibilities with effect from July 29, 2012
EEMAGINE 2012 will look to table conversations that will chart the events and experiential marketing industry’s roadmap ahead
Commonwealth, the McCann-Goodby JV that services GM’s Chevy globally, has Mumbai as one of its four key hubs. Mani comes on board as ECD of this hub
The agency has made four key appointments across its Delhi and Mumbai offices
Tripti Lochan of VML Qais stresses on the imperative need for brands to innovate and shares five key best practices
Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
The new office to help the company streamline operations and build a strong platform in India
Our marketing strategy has been the same; there has been no shift in our marketing strategy. The culture in our company is that we stay on brands, we are not chasing ratings for ratings’ sake. So, the viewer has no surprises; if the viewer comes to us and is expecting something, he will get that. We have loyalty among viewers and we have grown in rating and we managed to establish ourselves.