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With a question mark on news credibility as revenues & TRPs take precedence, news editors discuss ways to maintain integrity of news
Surbhi Bhasin Sep 3, 2012 9:49 PM
News delivery via internet or mobiles is revolutionising the business, say industry experts
Surbhi Bhasin Sep 3, 2012 9:43 PM
Radiowalla Network will be broadcasting the Mahindra Sri Lanka Premier League live. The venture will be marketed as SLPL Radio powered by Radiowalla
Surbhi Bhasin Aug 23, 2012 10:04 PM
Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18
Surbhi Bhasin Aug 18, 2012 8:15 PM
This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
Surbhi Bhasin Aug 14, 2012 8:15 PM
With media audience increasingly becoming platform-agnostic, industry experts feel time has come to relook at audience measurement metrics
Surbhi Bhasin Aug 13, 2012 7:35 PM
The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India
Surbhi Bhasin Aug 13, 2012 6:27 PM
The newspaper of 2020 would be more crisp, interactive, carry shorter reports and also consumed on multiple platforms, says Ravi Dhariwal
Surbhi Bhasin Aug 10, 2012 6:56 PM
Technological developments have altered coverage, collaborations, and interactivity, says Jehil Thakkar of KPMG India
Surbhi Bhasin Aug 9, 2012 8:44 PM
Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi
Surbhi Bhasin Aug 9, 2012 8:29 PM
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
Surbhi Bhasin Aug 4, 2012 10:40 PM
The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood
Surbhi Bhasin Aug 1, 2012 2:26 AM
Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations
Surbhi Bhasin Jul 28, 2012 10:01 PM
Sagorika Kantharia, Chief People Officer, Radio City talks about creating the right work culture and recognising talent
Surbhi Bhasin Jul 27, 2012 6:57 PM
From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express
Surbhi Bhasin Jul 23, 2012 7:27 PM
Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs
Surbhi Bhasin Jul 23, 2012 6:47 PM
Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results
Surbhi Bhasin Jul 23, 2012 4:38 AM
DDB MudraMax’s President and Head states how digital is overshadowing print media, both in terms of readership and advertisers
Surbhi Bhasin Jul 23, 2012 4:37 AM
Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital
Surbhi Bhasin Jul 20, 2012 7:49 PM
Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era
Surbhi Bhasin Jul 20, 2012 7:26 PM
While FM players see the recent spate of ad rate hikes as a correction, media planners don’t expect much impact on ad budgets
Surbhi Bhasin Jul 17, 2012 8:16 PM
Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign
Surbhi Bhasin Jul 16, 2012 4:01 AM
Reporter Surbhi Bhasin is on a mission to discover the radio medium and how it is helping brands reach out to more people at a fraction of the cost
Surbhi Bhasin Jul 7, 2012 7:19 PM
In a move to create greater audience connect, Aamir Khan has taken to the radio medium for his popular show ‘Satyamev Jayate’
Surbhi Bhasin Jul 4, 2012 8:36 PM
Freedom Radio is touted as India’s first dedicated web radio for Indie music only on PlanetRadiocity.com
Surbhi Bhasin Jul 4, 2012 5:58 AM
To coincide with World Music Day on June 21, Radio Mirchi Mumbai has lined up a musical feast for its listeners as part of the 10-day special activity
Surbhi Bhasin Jun 28, 2012 11:25 PM
Fever Entertainment is promoting this initiative via a 360 degree campaign, which includes print, radio, outdoor, digital and Live Media
Surbhi Bhasin Jun 28, 2012 9:00 PM
Kent is extensively using radio to promote its recently launched Kent Mini Water Softener, given the mass appeal of the medium
Surbhi Bhasin Jun 28, 2012 7:11 PM
The new positioning is targeted at making the station stronger in its core advertising audience listenership of 25-44 years SEC ABC
Surbhi Bhasin Jun 27, 2012 8:37 PM
This comes on the back of the 20 per cent year-on-year growth that the station claims to have achieved in Pune
Surbhi Bhasin Jun 18, 2012 3:02 AM
People has differentiated itself by focussing on what it calls ‘celebrity journalism’ and has built on the concept of a ‘celebrity news magazine’
Surbhi Bhasin Jun 6, 2012 8:43 PM
Targeted at students, the daily newspaper that will launch on Aug 15, will cover news and issues related to education. It will be in English and Hindi
Surbhi Bhasin Jun 5, 2012 7:48 PM
Chauthi Duniya is all set to launch its English edition after the successful trial run conducted in May. The paper to hit the stands on July 1
Surbhi Bhasin Jun 4, 2012 7:47 PM
With focus on current affairs and contemporary issues, ‘IndiaNext’ is priced at Rs 20 and will be available across 17 states
Surbhi Bhasin Jun 4, 2012 7:02 PM
With the backing of Madhyamam newspaper, Malayalam channel Mediaone TV will be launched in August 2012 in Kerala. An entertainment channel is on the anvil
Surbhi Bhasin Jun 4, 2012 3:39 AM
Reporter Surbhi Bhasin is all excited about joining the media industry. Here she shares her excitement and how Internet has opened up a whole new world
Surbhi Bhasin Jun 2, 2012 7:14 PM
Vehrnon Ibrahim, National Programming Head of Oye FM has quit after spending more than two years with the company
Surbhi Bhasin Jun 1, 2012 7:17 PM
Prabhatam Group is set to further consolidate its base in North India with the launch of its regional news channel in Jammu and Kashmir
Surbhi Bhasin Jun 1, 2012 7:14 PM
The publication will target rural readers such as farmers, Gram Sabha, Zila Parishad and Panchayat members
Surbhi Bhasin May 29, 2012 8:25 PM
The monthly Hindi magazine highlights true stories of Indian citizens who are fighting for justice
Surbhi Bhasin May 28, 2012 7:06 PM
After strengthening its position in Bihar and Jharkhand, Maurya TV is set to tap the Nepal market
Surbhi Bhasin May 28, 2012 6:55 PM
The book ‘Realty Magnates of Gujarat’ showcases the contribution of 12 real estate developers in changing the landscape of Gujarat
Surbhi Bhasin May 25, 2012 10:29 PM
Sambhaav Media Group is bullish about developing Digital Live Transit TV Broadcasting infrastructure in the country. Wise TV provides TV on the move
Surbhi Bhasin May 24, 2012 10:32 PM
Bi-monthly magazine ‘Explore’ targets the adventure tourism markets in India & international markets such as Africa, Australia & New Zealand
Surbhi Bhasin May 21, 2012 9:28 PM
The insurance company is producing a television programme on its life insurance advisors; which is being telecast on IBN Lokmat
Surbhi Bhasin May 21, 2012 7:54 PM
With the launch of the website, the Parliament can now make information available to people in an interactive manner
Surbhi Bhasin May 17, 2012 7:23 PM
