Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the account
The other strong contestant in the keenly fought race was the Hansa Research Group and Ipsos consortium
News Broadcasters Association has also suggested other steps to MIB and has requested it to direct TAM to suspend data till these are achieved
The core focus will be on BTL activities to create brand awareness & visibility. Marketing mix also includes TV, radio, outdoor & digital
It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet
Statement also said, “matters have progressed much beyond ‘service’; Nielsen lawyers have requested NDTV lawyers for an extension”
Offloads stake in a Rs 100 crore transaction. This is in line with its objective of reducing stakes in digital and other non-broadcasting assets
The first phase of judging took place online between Aug 18 and Aug 20 to shortlist the best entries. Uday Shankar, CEO, STAR India is Jury Chairperson
Britannia has sued the FMCG major for trademark and copyright violations of its NutriChoice biscuits
Motilal Oswal’s latest TVC, based on ‘research-based investing’, is currently playing in cinemas in 11 cities with Yash Raj Films’ Ek Tha Tiger
Gokul Rajaram is Product Director of Advertising at Facebook and the creator of Google’s AdSense
Free Press Journal has embarked on a Scrapbook Competition for school students, wherein prizes worth Rs 5 Lakh will be given away
The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it
The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it