Date-wise News

PVR Cinemas beefs up digital mix with desktop app

PVR Cinemas beefs up digital mix with desktop app?blur=25

Designed by BrandAppZ, the app helps users look up show time, trailers, synopsis and much more

Saloni Surti Nov 1, 2012 9:23 PM

Everest checks-in JW Marriott

Everest checks-in JW Marriott?blur=25

The creative agency will help position the five-star property in a fresh manner; the advertising spend is pegged at Rs 7 crore - Rs 8 crore

exchange4media Staff Nov 1, 2012 8:45 PM

Billboard of the week: Amul’s tribute to Yash Chopra

Billboard of the week: Amul’s tribute to Yash Chopra?blur=25

The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions

Priyanka Nair Nov 1, 2012 8:42 PM

“The goal is to reach 600 mn broadband subscribers”

“The goal is to reach 600 mn broadband subscribers”?blur=25

To achieve this by 2020, the govt will invest about Rs 20,000 cr in the next 2 years, says R Chandrashekhar, Secy, Dept of Info & Tech

Aditi Malhotra Nov 1, 2012 8:09 PM

Four-day relief for Chennai as DAS finally rolls out

Four-day relief for Chennai as DAS finally rolls out?blur=25

While the 4 metros still struggle to install remaining STBs, digitisation process has kicked off; DAS deadline for Chennai has been extended to Nov 5

exchange4media Staff Nov 1, 2012 8:08 PM

Everest ropes in Deepti Sakhuja as VP for Del

Everest ropes in Deepti Sakhuja as VP for Del?blur=25

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

exchange4media Staff Nov 1, 2012 8:05 PM

MPG India appoints Kavita Vohra

MPG India appoints Kavita Vohra?blur=25

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Nov 1, 2012 8:05 PM

Alchemist & Hansa launch celebrity endorsement metric

Alchemist & Hansa launch celebrity endorsement metric?blur=25

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff Nov 1, 2012 7:57 PM

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del?blur=25

The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies

Priyanka Nair Nov 1, 2012 7:09 PM

TOI launches Visakhapatnam edition

TOI launches Visakhapatnam edition?blur=25

In a move to strengthen its footprints in non-metros, The Times of India has launched a new edition in the city of destiny

exchange4media Staff Nov 1, 2012 7:03 PM

Guest Column: Thinking beyond marketing

Guest Column: Thinking beyond marketing?blur=25

Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes

Windchimes Communications Nov 1, 2012 7:03 PM

Discovery Channel & Yash Raj Films tie up

Discovery Channel & Yash Raj Films tie up?blur=25

Discovery Channel and Yash Raj Films enter into a brand association for “Jab Tak Hai Jaan” – to be released this Diwali

exchange4media Staff Nov 1, 2012 7:02 PM

Arnab Mitra, Amit Tripathi invest in Digital Mktg & Training Institute

Arnab Mitra, Amit Tripathi invest in Digital Mktg & Training Institute?blur=25

The investment will be used as seed capital for the company to fund the operations of the education firm

exchange4media Staff Nov 1, 2012 2:16 AM

Leo Burnett Mumbai appoints Kapil Sawant as ECD

Leo Burnett Mumbai appoints Kapil Sawant as ECD?blur=25

Sawant will work closely with KV Sridhar & Nitesh Tiwari, and will be managing the McDonald’s account. He moves from Contract Mumbai

exchange4media Staff Nov 1, 2012 2:14 AM