Everest bags creative duties of Catch Spices
The agency has won the business post a multi-agency pitch that was held in October. IBD India is the incumbent on the account
Date-wise News
Fabulloso! ropes in Bang in the Middle
The online store has appointed Bang in the Middle as its communication partner for its next phase of growth and expansion
Oreo leverages FB for new ad campaign
With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli
My favourite RJ: Smita, Radio Mirchi
RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design
Ajay Kaul to head Dell’s GCC biz in India
Kaul has been with Dell India for seven years and is currently Director & GM. In his new role, he will oversee expansion of Dell’s partner community
YouTube, Govt of Ind partner to promote Brand India
The tie-up to launch a short film contest that will showcase & celebrate India’s diversity on a global stage, says Nikesh Arora of Google
Tata Motors ‘Stormes’ North India with OOH campaign
The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV
News Corp completes acquisition of ESS
ESPN Star Sports has now become a wholly-owned subsidiary of News Corporation
Uttaran becomes Colors’ second longest running show
After ‘Balika Vadhu’, ‘Uttaran’ is the channel’s second show to reach the 1000-episode milestone
Mindshare wins media duties of Merino Group
The account will be handled out of the Mindshare Delhi office. No pitch process preceded the win
GPJ creates experiential platform for Mindtree
Mindtree has partnered with George P Johnson to create awareness about its new brand identity through launch events & rebranding initiatives
Uttam Nayak, Group Country Manager – India & South Asia, Visa
People even in the remotest parts of the country are using e-commerce to make bill payments like airline tickets and shop online. The number of e-commerce transactions is growing two to three times that of face-to-face transactions. Internet is here to stay, it is everywhere and is creating a new mindset. Visa looks to empower this – our motto is ‘Visa everywhere you want to be’ and with the internet, there’s no place on this planet now where you can’t use a Visa card.