Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed
Sorrell on: WPP India revenues that are set to cross $500 million; the well-defined WPP strategy; recent over-priced acquisitions in India
Amitabh Srivastava will oversee the growth of AIB’s membership in India, Sri Lanka, Bangladesh & Pakistan. He joins from Radio Netherlands
The pan India outdoor campaign has used media formats such as hoardings and shop-front promotions and will continue till Nov end
MediaPro and cable operators are at loggerheads over payment of subscription fees, as a result of which MediaPro has disconnected its channels
Read all the people movements and developments that made it to the headline last week