Date-wise News
The company, which introduced the first location-based mobile advertising platform, is receiving funding to support expansion in the APAC region
exchange4media Staff Nov 29, 2012 7:59 PM
The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and football
exchange4media Staff Nov 29, 2012 7:46 PM
Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity
The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’
exchange4media Staff Nov 29, 2012 7:41 PM
‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi
Priyanka Nair Nov 29, 2012 7:39 PM
Majestic MRSS has received the Market Research Award for ‘Technology Innovation’. The award was given away during the World Brand Congress 2012
exchange4media Staff Nov 29, 2012 7:27 PM
The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls
Avijit Arya Nov 29, 2012 7:07 PM
Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republic
Abid Hasan Nov 29, 2012 6:47 PM
Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain
exchange4media Staff Nov 29, 2012 6:20 PM
Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts
Saloni Surti Nov 29, 2012 6:17 PM
The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment
exchange4media Staff Nov 29, 2012 6:13 PM
Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch
exchange4media Staff Nov 29, 2012 6:12 PM
DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore
exchange4media Staff Nov 29, 2012 6:10 PM
In his previous stint, Yagnik was Business Head, English Channels, STAR India. He also had long stints with Hindustan Unilever and The ITC Group
exchange4media Staff Nov 29, 2012 1:36 AM
Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underprivileged
exchange4media Staff Nov 29, 2012 1:32 AM
The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’
Deepa Balasubramanian Nov 29, 2012 1:00 AM
