`Date-wise News`

Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India

There’s tough competition within the cable space, which will lead to a better market & reduction of monopoly, says Ashok Mansukhani

Digitisation has given a boost to Siti Cable Network’s revenues. The company added approximately 7 lakh set top boxes during Q3 FY13

Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there

The agency will build brand awareness and manage TaxiforSure’s reputation as it looks forward to expand its reach in North, West and South India

Read all the people movements and developments that made it to the headline last week

Godrej’s sales went up by 26% as per the Q3 FY13 results announced on January 31 by the company on back of a 61% increase in ad spends

The win comes on the back of a multi-agency pitch. The premium online jewellery store had assigned its media mandate to MEC India in Jan 2013

This year’s jury of 30 creative directors from around the globe will gather in the Dominican Republic for a weeklong judging process in March 2013