Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations
Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country
The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account
OOH advtg shouldn’t be limited to hoardings; it is about ensuring an expression of ‘oooohhhh’ on the consumer’s face, say industry experts
After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3
The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan
There will be no daily newsletter and site updates on March 27 on account of Holi. We wish our readers a very Happy and Colourful Holi
Reaching out to audiences across markets, the studio will launch new movies in five languages. Jayesh Muzumdar to head Regional Films Business
At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage
The agency won the business post a multi-agency pitch. MEC India’s Bangalore office will handle the account
The CEO of Radio City points out that the radio industry grew by approx six per cent in 2012 and the situation will only get better post Phase III
With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI
The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months
As on Mar 23, a total of 108 lakh set top boxes have already been installed in Phase II cities, against the target of 1.60 crore
In lieu of the Ford Figo controversy, our leading ad men talk about the monitoring processes that need to be put in place to curb such scandals
Bringing the problems faced by farmers in the drought areas of Maharashtra to the fore, radio players convince listeners to conserve water this Holi
Censorship is really important, but I think at times the Ministry of Information and Broadcasting goes overboard on things that we can say and things that we cannot. I am sure guidelines are required, but somewhere the guidelines are really stringent. It really curbs a lot of creativity and a lot that you as a person would like to put out to make a difference.