With this, DDB Mudra loses a Silver. The entry is considered similar to the work done on a campaign for LG washing machines by Y&R, Sao Paulo, Brazil
Creativeland Asia takes first step to set up base in New Delhi; will kick-off operations with this new account win
Creativeland Asia takes first step to set up base in New Delhi; will kick-off operations with this new account win
Jury Chair Mahendra Swarup and other Jury members share the entries will be judged on parameters such as interplay, business connect & innovativeness
The Creative Abbys withdrawal is due to similarity of work with that produced by Ogilvy’s Hongkong office; the metals include 2 Gold and 1 Silver
TRAI has released draft standard tariff packages for STBs, Digital Addressable Systems & Consumer Premises Equipment for operators
While the radio spots manage to pop the visual story in your mind, along with connecting with the youth, the message is not the same as given via TV ads
As per TAM data for Week 14 (CS 4+, HSM markets), Colors lost 35 GRPs, Zee TV lost 22, whereas Sony lost 11 GRPs. Star Plus lost only 7 points
India has 34 finalists at One Show 2013. Ogilvy India leads with 12 finalists, followed by McCann Worldgroup India with 10 finalists
Many news honchos assume what their audiences want to see & these assumptions have a high chance of going awfully wrong, says Alok Verma of newzstreet.com
OCP Asia has entered into an agreement to invest $15 million in HomeShop18. Network18 will also invest a similar amount in the company
I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest Group