As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...
As we await AGC's decision on McCann's Grand Prix winning work on ATSS, Leo Burnett’s Coke Studio & DDB’s Electrolux, creative honchos comment on the current turn of events...
IPL 6 first week ratings demonstrated that the cricket extravaganza has hit a six. What is it that IPL does right every time? e4m decodes...
While digital has made significant inroads into print media, industry experts feel that digital’s foray is limited to certain cities & the younger reader base
In a world where consumers are exposed to thousands of ads per day, it is imperative for a brand to create an idea that is simple & resonates with consumers
Naidu’s last stint was with Fever FM as Regional Sales Head - Radio and Entertainment
100% digitisation is claimed in 15 of the 38 cities in DAS Phase II, 24 cities have more than 75% digitisation, while 34 cities have over 50% digitisation
Grey Delhi will handle Big FM, Big Magic (UP, MP, Bihar and Jharkhand) & Spark Punjabi, Grey Mumbai will handle Big CBS Prime, Big CBS Love & Big RTL Thrill
The development was not preceded by any creative pitch. TCC won the account based on its strategic direction and creative inputs
Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advertising, O&M
Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent
Tyebjee will be responsible for sales and business development as MphasiS expands its portfolio of mobile solutions for the banking and capital markets