Date-wise News
Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks
exchange4media Staff Jul 2, 2013 9:52 AM
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness
Synjini Nandi Jul 2, 2013 9:06 AM
It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources
Maneka Tanwani Jul 2, 2013 8:41 AM
A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends
Abhinav Trivedi Jul 2, 2013 8:40 AM
The Govt & b’casters seem to be heading for a showdown on the TV ratings measurement issue as an open house discussion between the two remains inconclusive
Abid Hasan Jul 2, 2013 8:38 AM
With opposing views on hiking FDI cap in media, the Govt has decided to step in and bring the stakeholders together to initiate a dialogue for consensus
Abid Hasan Jul 2, 2013 8:16 AM
The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference
Abhinav Mohapatra Jul 2, 2013 7:59 AM
Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks
exchange4media Staff Jul 2, 2013 7:36 AM
exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game
Saloni Surti Jul 2, 2013 7:34 AM
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
The sports consultancy has appointed former MD of Parallel Media Group, Jin Wei Toh, to head the Singapore hub of MediaCom Sport as Managing Director
exchange4media Staff Jul 2, 2013 7:29 AM
Carat Fresh will help Richfeel reach out to its consumers via communicating through the right channels and increase brand recall value
exchange4media Staff Jul 2, 2013 7:28 AM
Sanghvi will be responsible for growing the existing business portfolio and look at sustained relationship with existing and prospective clients and brands
exchange4media Staff Jul 2, 2013 7:26 AM
STAR India has partnered with NGO Goonj to gather support and assist in the relief and rehabilitation work being carried out in Uttarakhand
exchange4media Staff Jul 2, 2013 7:24 AM
Hubert Burda Media has plans to invest around Rs 150 cr to firm up its position in the Indian market in printing & special interest magazine media
exchange4media Staff Jul 2, 2013 7:22 AM
Acharya is all set to take on the role of Group CEO of ZenithOptimedia, confirm industry sources. Her last stint was with Mindshare Fulcrum
Maneka Tanwani Jul 2, 2013 7:21 AM
