Even as technology evolves, the basics remain the same – understand your customers and develop an emotional connect with them, says Vinish Kathuria, Business Head, Digital Quotient
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
The permissions have been cancelled due to reasons ranging from non-operationalisation, non-submission of performance bank guarantee to surrender of permission, says I&B Minister Manish Tewari
'Rana' is an initiative to build destination readership. The weekly graphic novel will be unveiled on dna’s August 11 edition & will feature every Sunday in the paper
The $1-million Indian Badminton League is set to launch on August 14 & will feature will feature six franchises. The finals will be played in Mumbai on August 31
Do you want to kick Monday in the nuts? BITM sure knows how to beat the blues. Here’s a set of quirky print ads from the agency that will make you fall in love with weekdays
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
As per TVT ratings data sourced from TAM subscribers for Week 31, Star Plus recorded gross TVT of 506 mn. Sab TV overtook Sony TV, with the former reaping gross TVT of 321 mn and the latter of 320 mn
Sri Adhikari Brothers Television Network has launched its first Marathi music & comedy channel 'Maiboli'. "Marathi market has a regional appeal," says the Vice Chairman & MD
Two months after the introduction of hashtags, Facebook is all set to experiment with another Twitter feature – trends. We look at how this will benefit brands on FB
The new channel is slated to go on-air on Aug 18. It is primarily targeted at the youth; will offer a new experience by bringing viewers closer to their favourite movie stars
Dhoni will invite sports fans to 'Join the Game' in an integrated marketing campaign, which commences next week. The campaign will have a strong on-air & digital media thrust
In-film brand integration has been acting as a catalyst for instant recognition of the brand at the point of purchase, thus increasing visibility and recall
Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League
Contract Advertising has appointed Challapalli as Senior VP & General Manager, iContract. Challapalli had recently quit as Business Head of Jack in the Box Worldwide
Havas Media Group has been named the primary media partner following an open, competitive review. The Group will oversee LG Electronics’ media business in over 60 countries
The market growth for India is going to be 8-9 per cent, which is consistent with last year. We see ourselves being ahead of that by two times… In the coming year, you can expect more change, more dynamic partnerships, more ideas, experience, automations, and addressability from us.